Founded in 1933, Blue Cross and Blue Shield of Minnesota is the largest health plan in the state. We have more members, the largest network of providers and more products and services than any other plan in Minnesota. From the beginning, Blue Cross has been an innovator with a mission of making a healthy difference in people’s lives.
We understand the importance of finding a job that you truly enjoy — at a company that shares your values. We’ve made it easy to feel good about working at Blue Cross by encouraging volunteerism, valuing diversity and offering the flexibility you need to live a balanced life. We offer a suite of comprehensive medical and dental benefits as well as competitive pay, flexible work schedules and generous personal paid time off in addition to 20 hours of volunteer paid time off each year. We look forward to serving Minnesotans over the next 80 years and beyond. Join us and make a healthy difference through the work you do every day.
Description Summary:
This position is responsible for the development, execution and ongoing coordination of integrated digital marketing campaigns and initiatives that support brand experience and product strategies for B2B and B2C segments. This includes, but is not limited to, email marketing, social media, paid digital advertising, SEO/SEM, and website content and design integration. This position analyzes and reports on the performance of specific tactics and campaigns overall, and provides informed recommendations for ongoing optimization and future approaches.