Digital Marketing Specialist

Cousins Subs

At Cousins Subs, we foster a culture of hospitality and welcome individuals who are energetic, driven and committed to serving others. We treat everyone like family and want our employees to feel right at home. That’s why we’ve crafted an environment that is fun and focused on recognizing employees for their accomplishments. As important members of our family, we are invested in our employees’ success. Most of all, we Believe in Better – for our employees, the people we serve and the communities we support. To hear about working for Cousins from some of our employees please visit our career site: https://www.cousinssubs.com/careers.

https://www.cousinssubs.com/

Position Details

Digital Marketing Specialist
Job
Full-time
1/31/2019
Southeast Wisconsin
Menomonee Falls, WI

Are you searching for a better career? Cousins Subs is looking for a high energy Digital Marketing Specialist for our Corporate Office. This rewarding position is responsible for working alongside the Digital Marketing Lead and reports directly to the Vice President of Marketing.

Description:

  • Assists in developing social media promotions for LTOs, Co-Brands/Partnerships, Social Engagement 
  • Coordinates, schedules and optimizes brand’s national digital advertising campaigns 
  • Plans, creates, and schedules social media content for Cousins’ brand and local restaurant pages 
  • Manages and responds to all brand and local social media page guest comments, reviews and ratings 
  • Writes, edits and proofreads emails, landing pages and other digital content as assigned 
  • Coordinates send schedules, creates target lists and assists with template design for email marketing 
  • Organizes location data and implements SEO/local search activities for brand’s digital properties 
  • Works with Design Team, Digital Team, PR Team and Web Agency to coordinate promotions, projects and maintenance for www.CousinsSubs.com, Cousins Subs Mobile Ordering App and www.CousinsFranchise.com
  • Assists in monthly digital marketing and local social media campaign reporting 
  • All other duties as assigned

Experience and Education:

  • Requires education equivalent to a Bachelor’s degree in Digital Media, Marketing or Public Relations 
  • Requires 1-2 years related experience in digital, social media or online marketing 
  • Experience in a restaurant or service organization is highly desirable 

Knowledge and Skills Required:

  • Strong understanding of digital and social media marketing principles for local search; promoting and selling products/services; online customer engagement; and new customer acquisition 
  • Experience with social media management tools; Facebook, Twitter, Instagram and Yelp advertising; email marketing software, website content management systems, and Google Analytics 
  • Must possess excellent copywriting and editing skills for content creation and digital advertising 
  • Ability to measure and report on the success of digital marketing strategies 
  • Working knowledge of HTML/CSS 
  • Highly organized and deadline driven – must be able to manage multiple, simultaneous digital projects
  • Hands on experience with Salesforce or related CRM a plus 
  • Familiarity with Adobe Creative Suite a plus

Expected salary - $30,000 - $35,000/year

We offer a comprehensive benefits package including: medical, dental, vision, prescription, short- and long-term disability, life insurance and a 401(k) plan with an employer match. Plus, the opportunity to work in one of Milwaukee Business Journal’s Coolest Offices and free lunch!

 


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