Digital Marketing Specialist

Responsible for leading the development and execution of digital marketing campaigns and strategic communication plans for websites, social media, emails, video and more. This position will also be responsible for an array of marketing projects under the direction of the Marketing & Communications Manager.

Duties and Responsibilities:

• Responsible for budgeting and expending funds for digital and social marketing 
• Responsible for website management, content and updates 
• Responsible for digital marketing efforts including social media and video 
• Maintain photo database 
• Complete monthly analytic report that tracks website and social content 
• Produce written content for the Fox Cities travel blog and monthly E-newsletter 
• Assist with CVB events such as: Tourism Breakfast and annual Open House
• Attend quarterly Marketing Advisory Committee meetings 
• Assist with the Visitor Guide project as needed 
• Serve as the back-up to the Visitor & Administration Services Coordinator in greeting walk-in guests
• Perform other duties as assigned

Employment Requirements:

• Bachelor’s degree in marketing, communications or related field 
• 2-3 years of experience with digital marketing, social media, and email campaigns preferred 
• Have working knowledge of Microsoft Office Suite, Adobe Photoshop, social media platforms and other web technology 
• Must be able to navigate on the internet 
• Must have knowledge of office procedures and familiarity with various types of office equipment 
• Exceptional copywriting and grammatical skills, effective social language skills 
• Experience managing analytics for web, email and other various platforms preferred

Required Skills:

• Effective project management skills 
• Excellent interpersonal communication skills 
• Strong attention to detail Team player, willing to exceed team goals 
• Ability to multi-task and handle multiple projects and deadlines at one time 
• Be creative, self-motivated, confident and energetic. 
• Able to lift a minimum of 30 pounds 
• Valid driver’s license 
• Knowledge of travel or tourism industry preferred 
• Position requires occasional travel to industry conferences when applicable