Digital Marketing Specialist

SECURA Insurance

SECURA Insurance has 118 years of experience, evolving from a small farm company to a super-regional insurance carrier offering insurance for businesses, homes and autos, non-profit organizations, and farms. SECURA is a strong and stable company, rated “A”(Excellent) by A.M. Best, signifying excellent financial strength, and ranks nationwide in the top 10 in the Ease of Doing Business survey for insurance companies. We partner with only the best independent agents in 12 states – Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, North Dakota, and Wisconsin. In 1900, SECURA was founded after a massive cyclone tore through New Richmond, Wis., destroying homes and businesses, killing more than 100 people, injuring 500 others, and inspiring 135 charter members in the Cicero Township to protect themselves and each other by developing The Farmers Home Mutual Hail, Tornado and Cyclone Insurance Company of Seymour, Wisconsin. The company became SECURA Insurance in 1986.

Position Details

Digital Marketing Specialist
Job
Full-time
8/17/2018
Northeast Wisconsin
Appleton, WI

Responsible for developing and executing SECURA’s digital marketing efforts to leverage the independent agency channel, and attract and retain insurance consumers.

  • Lead the development and execution of digital marketing campaigns and strategic communication plans for websites, social media, emails, video, and more.
  • Produce timely and relevant content that increases visibility in alignment with business goals and appeals to target audiences.
  • Measure, analyze, and optimize solutions to build audience, engagement, SEO, relationships, leads, and retention.
  • Ensure brand consistency and writing standards are integrated through all marketing materials.
  • Ensure consistent user experience across all platforms. Assist in competitive analysis, content planning, and change management.
  • Assist in the continuous improvement of the Marketing team’s workflow processes. Other duties as assigned.
  • 3+years digital marketing experience Bachelor's degree in marketing, communications, or related field
  • Proven ability to develop, lead, and deliver strategic communication plans and successful outcomes
  • Experience in project management, collateral creation, internal and external communications, and digital marketing such as web content, email campaigns, direct marketing, and advertising
  • Experience managing analytics for web, email, and other various platforms
  • Experienced writer and editor for multiple channels and formats
  • Exceptional communication skills Creative, results oriented, and highly organized
  • Work effectively in a fast-paced team environment Ability to create effective working relationships with all levels of the company HTML, video, and photography experience preferred

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