Digital Media Manager

Nelson Schmidt Inc.


We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency with offices in downtown Milwaukee and Madison, Wisconsin. As one of the Top 200 Marketing Agencies of 2019 according to Chief Marketer, Nelson Schmidt serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information

Position Details

Digital Media Manager
Southeast Wisconsin
Milwaukee, WI

Nelson Schmidt is seeking an experienced digital media manager with experience in the planning and implementation of paid media strategies across digital channels with an emphasis on paid social media campaigns.

Nelson Schmidt is currently seeking an energetic, motivated individual to join its Milwaukee office. The Digital Media Manager will use analytics to create, manage and provide regular reporting on paid media programs across accounts, in collaboration with the media department and account teams.


  • Research, develop and present sophisticated paid digital media plans consisting of multiple online channels (Paid social, Display, Video, PPC) integrating tactics with overall objectives and strategies. 
  • Work closely with media director to determine paid social media strategy for assigned accounts and lead social campaign deployment. 
  • Establish KPIs and other success metrics to effectively perform analysis of paid digital media campaigns.
  • Promote team-building and share digital best practices/learnings with other planning team members to improve their digital fluency.
  • Collaboratively work to develop and/or analyze cross-platform media opportunities that include digital media elements.
  • Keep informed of relevant issues affecting the advertising industry as well as the clients’ specific industries.
  • Provide executive summaries, analysis and recommendations for dashboard reporting and present findings to clients and AEs.
  • Manage client deliverables for creative, tracking and payment.

Desired Skills and Experience:

  • Minimum of 5 years of paid digital media campaign experience.
  • Experience planning, implementing and managing paid social ad campaigns across multiple platforms including Facebook, LinkedIn, Instagram, Snapchat and others is a requirement.
  • Experience with various reporting tools and systems (3rd party ad servers, digital research, DSP platforms).
  • Strong quantitative and analytical skills.
  • Ability to foster productive relationships with internal and external business partners.
  • Strong team player with excellent interpersonal and communication skills.
  • Detailed knowledge of the trends and technologies influencing the online advertising industry.
  • Excellent attention to detail; exceptional technical and problem-solving skills; strategic mindset.
  • Solid understanding of Excel, Word and PowerPoint.
  • Undergraduate degree required.

Excellent salary and benefits including health, dental, life, and disability insurance, 401K plans, and paid vacation including Christmas to New Year’s off.

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