Digital Media Producer, 3M Health Care Business Group - Global Marketing Center

Position Description:

3M is seeking a Digital Media Producer for the 3M Health Care Business Group - Global Marketing Center located in Maplewood, MN. At 3M, you can apply your talent in bold ways that matter. Here, you go.

Job Summary:

The person hired for the position of Digital Media Producer will be responsible for collaborating with Marketing, Communications and Digital Operations professionals to create esthetic layouts, graphic art, illustrative material and copy, charts and graphs, and related content to convey compelling messages, to customers and employees – via online, digital, social and traditional media – in support of business unit goals. The Digital Media Producer will function as part of the Health Care Business Group (HCBG) Marketing Center taking direction from the Brand & Communications leader, and the Content Hub Editor, with input from subject matter experts in Online Strategy, Search Optimization, Social Media and Marketing Automation and divisions.

This position provides an opportunity to transition from other private, public, government, or military environments to a 3M career.

Primary Responsibilities include but are not limited to:

• Collaborate with HCBG marketing professionals to produce artwork and content for customer engagement campaigns and strategic internal communications 
• Create esthetically pleasing and compelling concepts, layouts and finished artwork for product marketing campaigns and websites, to enhance brand equity and support sales growth 
• Use Microsoft Office Suite (e.g. PowerPoint, Word), Adobe Creative Cloud (e.g. Illustrator/Photoshop) and related desktop publishing software and tools to produce finished commercial artwork as directed 
• Use web design software (e.g. Axure) to develop wireframes for web pages 
• Create or modify PowerPoint templates and slides with charts, tables, text and images 
• Work with HCBG Brand & Communication, Content Hub Editor to establish process and prioritization 
• Ensure that all creative complies with 3M Brand guidelines, tone of voice and visual identity standards 
• Design banners, infographics, digital assets for use online (e.g. websites, email, social media, etc.) 
• Drive art production best practices and communicate creative intent with key stakeholders through visual mock-ups and industry examples 
• Partner with teams in US and in key international countries to deliver creative digital assets globally 
• Project Management: Skilled at multi-tasking, juggling many projects and completing work on deadline

Basic Qualifications:

• Associate of Arts degree in Graphic Art/Design or Digital Media Production (completed and verified prior to start) from an accredited institution
• Minimum of three (3) years of experience in graphic art and digital media production in a company/agency in a private, public, government, or military environment

Preferred Qualifications:

• Bachelor’s degree in Graphic Art/Design, Digital Media Production from an accredited institution 
• Five (5) years of experience in digital media production in company or agency environment 
• Basic animation and video editing/production skills 
• Experience with web design (e.g. Axure/Dreamweaver), front-end coding languages (e.g. HTML, CSS) 
• Experience working in an Agile development environment 
• Experience with A/B content testing tools and processes 
• Proven ability to collaborate with teammates to understand project goals, contribute to project plans, and produce quality materials, on deadline and under budget 
• Self-starter with positive, “can-do” attitude and ability to manage multiple, concurrent projects 
• Understanding of basic brand standards and responsive web design principles / best practices 
• Proficiency with Microsoft Office Suite, Adobe Creative Cloud, desktop publishing software 
• Excellent online portfolio with clear print and web design samples