CMFG Life Insurance Company, together with its subsidiaries, provides insurance and financial services to credit unions and their members. It offers credit union protection products, such as bond, business auto, collateral protection, cyber and security incident, management and professional liability, mortgage insurance, plastic card, property and business liability, and workers compensation solutions. The company also offers investment solutions, including annuities, mutual fiduciary consulting services, commercial mortgage loans, brokerage services, and capital advisory services; employee benefits, such as 401K and retirement plans, executive benefits, total benefits prefunding, charitable donation accounts, employee group benefits, and education and training services; and insurance programs, including AD&D, auto and home, health, and life insurance. In addition, it provides lending solutions, such as credit insurance, debt protection, guaranteed asset protection, lender development program, loan generation marketing, document, online lending, mechanical repair coverage, and mortgage payment protection solutions.
The company was formerly known as CUNA Mutual Insurance Society and changed its name to CMFG Life Insurance Company in February 2012. CMFG Life Insurance Company was founded in 1935 and is headquartered in Madison, Wisconsin with additional offices in Waverly, Iowa; Dallas/Fort Worth, Texas; and Great Bend, Kansas. It also has regional sales offices in the United States; and operations in Dominican Republic, Jamaica, Puerto Rico, Trinidad/Tobago, and the United States.
Salary Grade: 508
Digital Media Strategist – Display, PPC & SMM Channels
TruStage, the direct-to-consumer insurance brand backed by the stability of CUNA Mutual Group, offers a different approach to insurance. We’re committed to building a consumer experience based on where they are and helping them get started with protecting those who matter most. Our passion lies in ensuring the hardworking families we serve have the opportunity and access to protect what matters most in their lives. We've earned the trust of more than 18 million people based on these ideals and we are looking for candidates who believe in our mission.
A career with TruStage is more than just a job—it is an opportunity to grow in your profession, while helping to protect millions of Americans and their families. Many companies offer insurance, but few can boast our combination of financial strength, customer focus, community involvement and commitment to doing business the right way. We are looking for a collaborative, highly-motivated individual who shares our passion, has a positive attitude and strong communication skills to join our high-performing team as the Digital Media Strategist.
Position Summary:
As a key member of our digital media team the Digital Media Strategist is a data driven digital expert who focuses on strategy development, oversees execution and optimization of our display, social media marketing and PPC channels while enjoying the ability to collaborate with multiple departments including eComm, Consumer Sales Call Centers, Creative services, Social, Digital and Traditional media.
Responsibilities:
- Oversee the day-to-day prospecting and retargeting display campaigns, paid social campaigns and emerging media campaigns
- Develop advertising strategies, measure results and recommend/implement changes and enhancements to meet program goals
- Assist cross-divisional teams with content strategy, reporting and optimization of affiliate programs
- Lead agency and work for multiple digital channels and ensure timely and high-quality reporting and analytics deliverables
- Partner with creative teams on development of relevant and compelling ad copy, graphics, videos and landing pages; evaluate results from implementations and formulate strategic recommendations to optimize
- Monitor and analyze campaign performance; perform ad hoc investigations into advanced metrics; recommend data and tracking improvements to support more comprehensive data
- Gather and evaluate campaign data from multiple sources to provide account reports, ensuring that reports and analysis are easy to read and interpret for audiences of varying digital experience
- Develop testing and learning agendas, structure tests (A/B and multivariate), report on impacts and use results to formulate strategic recommendations for changes and enhancements
- Manage technical implementations of new media platforms to ensure proper tagging is in place for internal and agency tracking
Required Skills:
The candidates must have demonstrated the following performance skills:
- Knowledge of digital marketing landscape, web design and usability, email marketing, SEO, and PPC channels
- Proven track record of managing media budgets and achieving goals
- Effective strategic planning
- Creative Problem solving
- Strong communication and written skills
- Cross-functional project collaboration experience
- Detail oriented with strong project management skills
- Strong critical thinking and analytical abilities