Director of Development and Marketing

Role Summary:

The Director of Development and Marketing is a recently created key leadership position designed to scale our development and marketing strategies to meet the growing demand of our services. The Director of Development and Marketing will be responsible for creating, implementing, and executing strategic marketing and fundraising efforts that align with the organization’s strategic plan. Paramount to this role is cultivating relationships with new and existing donors to meet our funding needs, especially individual donor growth. The role includes management and execution of marketing strategy for fundraising, recruitment, and community awareness. This role reports to the Executive Director and works in conjunction with a team of six directors (Operations, Community Relations, Technology, Program, Evaluation, Foundations).

Responsibilities:

• Create, schedule, and execute annual development plan and strategy for specified major donor portfolio 
• Work with the Executive Director to create annual revenue plan with monthly projections 
• Oversee the growth of individual giving including large gifts, volunteer/tutor giving, donor segmenting, board giving and donor fulfilment 
• Lead and execute the annual marketing plan as the brand stewards, including campaigns (for fundraising, awareness, and recruitment) among a small team based on our strategic plan 
• Design and implement donor experience strategies along with cultivation plans for moderate, mid-level and high-level donors 
• Oversee donor database and records of charitable giving through online donor management system 
• Identify and create new donor relationships and fundraising opportunities 
• Identify and develop the solicitation tools needed for successful fundraising and recruitment 
• Train staff and Board of Directors on the effective use of solicitation tools 
• Coordinate with team to plan and execute events in line with our overall development strategy 
• Develop attractive sponsorship packages and event promotions 
• Represent Tutoring Chicago at donor meetings and external events 
• Manage gift fulfillment and reporting to donors to ensure annual retention 
• Produce up-to-date fundraising reports for staff, management, and Board as required 
• Host weekly development meeting to update appropriate team members on fundraising activities

Initial Metrics:

• Raise 1.2M in conjunction with development team for the 2018-19 FY, growing aggressively beyond 
• Grow major gift giving annually to reflect goals set forth in Strategic Plan 
• Lead efforts to raise annual giving from new sources and create a strong donor pipeline 
• Create new donor relationships (portfolio) of individuals and businesses 
• Create segmented fundraising appeals resulting in 50% growth annually 
• Grow individual giving by 50% annually, progressing towards industry standards for overall giving 
• Reach targeted annual enrollment goals for donors, students, and volunteers

Skills:

• Dynamic, outward facing, innovative leader, and team player 
• Strong verbal and written skills and the ability to communicate clearly and persuasively 
• Excellent project management skills 
• Tenacity in seeking results and a high level of representational and negotiation skills 
• Ability to make decisions and take initiative 
• Creative, flexible character and a generator of new ideas 
• Proven ability to work as part of a team as well as independently 
• Strong technology skills and understanding of the online marketing and fundraising ecosystems (e.g. Office, Google, social media, SEO, giving and marketing platforms, databases, donor search, etc.) 
• Demonstrated ability to work both strategically and tactically 
• Experience developing and executing audience (donor, customer, volunteer) segmentation strategies 
• Knowledge of Chicago and the philanthropic community

Must-Haves:

• Five Years of direct sales, relational fundraising, and/or business development experience 
• Bachelor’s degree in marketing and/or equivalent prior experience 
• Proven track-record for setting and achieving revenue goals 
• Demonstrated ability to prospect, cultivate, and manage new accounts and constituents 
• Strong work ethic and self-motivated demeanor 
• Strategy driven leader in marketing and fundraising 
• A passion for the vision, mission, and growth trajectory of Tutoring Chicago 
• Interest in joining a growing organization as a new role with potential for advancement