The Director of Integrated Media has the primary responsibility for total media planning and services on behalf of the agency’s clients. This encompasses media research, developing a media strategy, planning, budgeting, implementation, post-buy checking and analysis and involvement in final billing/reconciliation to our clients.
The Director of Integrated Media is expected maintain a media department and seek client engagements that are solid candidates for robust media services. Collaboration with the agency’s senior management (especially Director of Business Development and the Director of Client Services) is critical in order to spot new opportunities and cultivate relationships.
The Director of Integrated Media contributes at the proposal/pitch stage by providing guidance, ideas and recommendations for innovative use of media.
Keeping up-to-date on media trends and alternatives is essential. Excellent analytical, writing and presentation talents are vital to success as are organizational skills and attention to detail.
As robust media accounts are secured, the Director will structure a media services team inclusive of outside media support if necessary, and move into a supervisory role. This role trains and oversees the integrated media coordinator and staff with day-to-day media implementation details.
To further establish agency credentials in this practice area, the authorship and posting of content (such as white papers and blogs) and securing speaking engagements is mandatory.
As a member of the agency’s Senior Leadership Team, the Director of Integrated Media helps establish and meet agency client development and growth initiatives. This role also recommends and oversees the agency’s own media outreach for promotional purposes.