A different kind of company.
In 1921, 320 dairy farmers met in St. Paul, Minnesota, to form the Minnesota Cooperative Creameries Association. Their idea was simple—join together to effectively market and distribute members’ dairy production across the country.
From there, we quickly set our sights on growth. Just eight years after establishing our butter marketing organization, we expanded into the ag services and feed businesses. Our international journey kicked off 52 years later, as we began relaying the lessons we'd learned to support local agriculture in developing nations around the world. Those efforts have also helped us expand our commercial business beyond the borders of the United States.
Today, our four businesses give us a farm-to-fork view of agriculture. Pair this with our farmer ownership and we're uniquely qualified to fulfill our purpose of feeding human progress around the world, while always delivering on our responsibility to member-owners through our core values. We're united in a common cause, committed to excellence and inspired by our place in the world—but there are no shortcuts. We've never lost sight of the value of a hard day's work.
The Corporate division encompasses the core operational support for all Land O’Lakes businesses. It includes Corporate Strategy, Corporate Communications, Land O’Lakes Foundation and Community Relations, Finance, Law, Member Relations, Facilities, Event Strategy, Security, Human Resources, Information Technology, Corporate Marketing and Government Relations.
The Corporate Marketing team at Land O’ Lakes is a creative, fast-paced group leading the charge to accelerate growth by providing leadership and advancing enterprise-wide capabilities that deliver winning customer experiences. Data and Analytics is part of the Corporate Marketing team and supports Land O’Lakes business units by providing analytical expertise, centralized reporting capabilities and manages a robust team.
Roles & Responsibilities:
Oversee the planning, development and execution of marketing analytics programs working across Land O’Lakes primary business units partnering with marketing leadership and corporate marketing COEs.
- Develop measurement strategies, test plans, segmenting audiences
- Oversee Web and media measurement and optimization including data collection and analysis
- Build capabilities for ROI/ROMI across search, display, mobile, social and offline marketing channels
- Manage the planning, evaluation and selection of analytics tools and software
- Collaborate with marketing, sales, research, product, IT and other departments to deliver analysis and marketing recommendations
Develop an enterprise roadmap for continued development of Land O’Lakes Marketing Analytics capabilities. Develop annual plans and oversee execution of projects building out the capabilities and their return on investment to the organization.
Track record in:
- Using analytics to move business metrics
- Managing projects with multiple workstreams
- Cross-functional communication