Director of Marketing and Communications

The Department of Marketing and Communications at IC Catholic Prep (ICCP) invites applications for a full-time Director of Marketing and Communications.

Reporting to the President, the Director of Marketing and Communications (“Director”) is responsible for furthering the Mission of ICCP through a comprehensive marketing, communications, and public relations program supporting both internal and external stakeholders. The Director will be responsible for setting annual, as well as long-term goals intended to maximize institutional visibility and awareness. This individual will manage a team that oversees the design and development of marketing materials, image content and press releases for all school departments including Academics, Athletics, Admissions and Institutional Advancement.

The Director reports to the President and is a member of the President’s management team. In that capacity, the Director is involved in charting the direction of the School, ensuring the effectiveness of operations and creating accountability among all stakeholders.

The Director will partner with other members of the Business Office (i.e., Finance), Institutional Advancement, the Principal and other school staff (i.e., Academics, Athletics, Admissions), and the Board of Directors to capture a holistic view of the marketing and communication needs. External to the school, the Director will maintain relationships with all media distribution channels, both print and on-line.

Essential Duties & Responsibilities:

Marketing, Communications and Public Relations (70%)

• Create, implement and measure the success of a comprehensive marketing, communications and public relations program designed to effectively portray ICCP’s culture and student offering. 
• Clearly articulate ICCP’s “brand” and manage the use of that brand on all ICCP print and electronic materials such as letterhead, use of logo, brochures, and presentations. 
• Coordinate with all Academic departments, Athletic teams, and other school groups to plan for their marketing and communications needs. Adjust the plan throughout the year as needs change. 
• Develop, or oversee the development of ALL marketing, communications and public relations materials including school publications, external press releases, social media messaging, ICCP website content, admissions videos, fundraising engagements, and other materials. Maintain relationships with all applicable vendors to support these activities. 
• Manage relationships with all targeted media to ensure consistent interest in ICCP activities and ensure appropriate response to all media requests. 
• Coordinate periodic market research to measure the effectiveness of the marketing and communications program. Monitor click-through rates on materials distributed as an interim proxy for effectiveness. 
• Ensure the proper capture, usage and storage of all image content (i.e., videos, photos) that supports ICCP’s brand and can be used for all marketing and communications. 
• Utilize market best practices to help ICCP operate with initiative and innovation. Monitor changes in communication preferences for the targeted alumni groups (i.e., gen X, millennials, baby boomers). Attend professional education seminars/conferences as appropriate.

Management (20%)

Recruit, supervise, develop, and evaluate qualified personnel, both paid and volunteer, to fulfill ICCP’s marketing and communication requirements.

For all involved:

• transmit ICCP’s vision, mission, and values and model the desired behavior
• utilize everyone’s skills, expertise, experience and insights
• provide direction and resources, anticipate conflicts and facilitate resolution, and remove barriers
• articulate roles and responsibilities, as well as expectations, communicate changing priorities
• encourage people to question organizational assumptions and ask strategic questions
• engage people in the process – encourage them to use authority and be accountable

Develop and oversee cross-functional teams in order to capture broad requirements.

Prepare and track to an annual budget that which allows the team to meet its goals and objectives.

Assist the team in meeting all goals and objectives, and report progress to the President and the Board of Directors, as appropriate.

Organizational Strategy (10%)

• Work with management team and other stakeholders to set the overall strategic direction of ICCP, including providing recommendations on programs, to ensure the overall health of the school. 
• Bring attention to any activities that do not support ICCP’s philosophy, mission, vision and values. 
• Capture input from key stakeholders regarding the perceived competitiveness of ICCP’s curriculum and programs, as well as the effectiveness of delivering the message to the market.

Required Education & Experience:

• Bachelor’s degree in journalism, marketing, communications or public relations preferred. Graduate degree in a related field is desirable. 
• Minimum of 5 years’ experience in marketing, communications or public relations, preferably in the not- for-profit or academic sector.

Required Knowledge, Skills and Abilities:

• Represents ICCP in a positive manner internally and to the broader community. Able to formulate and articulate a clear vision and direction. Passionate about their work and driven for success. 
• Demonstrated success in the design and execution of marketing, communications (i.e., print, on-line, social media) and public relations strategies. Experience designing and developing marketing and advertising materials. 
• Strong written and verbal communication skills. Demonstrated ability to manage information flow to effectively message the School’s story to the market. Success negotiating with media to ensure publication of stories. 
• Computer literacy in word processing and design tools, database applications, website templates, and social media platforms. 
• Experience working in cross-functional teams, with a variety of peers and supervisors. Effectively utilizes volunteers to reach desired outcomes. 
• Experience budgeting and tracking performance. 
• Respect for and commitment to Catholic education. 
• Displays good judgement. Is a self-starter, with a proactive, results-oriented personality. Strong organizational and interpersonal skills. Commitment to continuous improvement. 
• Proven ability to lead, mentor, and inspire staff. Experience hiring, developing, supervising and evaluating personnel. 
• Can manage multiple projects simultaneously. Attention to detail and ability to meet deadlines.

Preferred Qualifications:

• Direct experience working in an academic setting on a University campus or within an educational organization or cause.

Conditions of Employment:

• Completion of Protecting God’s Children training 
• Criminal background check and fingerprinting 
• Reference checks 
• Flexible hours required