The Milwaukee County Transit System (MCTS) is seeking a Director of Marketing and Communications with the skills and abilities to also serve as the organization’s public information officer with responsibility for managing of media and community relations.
The Director of Marketing and Communications will oversee planning and implementation of effective marketing programs to increase the use of transit, enhance the image and reputation of MCTS, and provide for greater understanding of transit’s vital role in the community. The successful applicant to this leadership position will be responsible for the strategic direction of public relations, media relations and marketing.
The person in this position will be responsible for developing marketing programs to promote transit services and will identify news stories for mass media and internal and external publications. The incumbent oversees the writing, editing, design, conceptualization, development and coordination of a variety of communications, including media, newsletters, and promotional materials. This opportunity is ideal for an experienced marketing, communications and public relations professional interested in furthering their expertise in a public transit setting.
The ideal candidate will be a strategic as well as a process-minded leader with experience managing marketing functions and activities of a large organization, including the development of advertising campaigns, strategies and plans. We are seeking a person with strong spokesperson skills that is comfortable being interviewed by newspaper reports, speaking publicly in front of community groups, and giving television interviews.