The Director of Marketing and Communications oversees all aspects of audience development and retention, brand management, earned ticket sales and box office services. Reporting to the Executive Director, serving as a member of Steppenwolf’s senior management team and working closely with both the Artistic Director, Ensemble and the Board of Trustees, the Director of Marketing and Communications leads a sophisticated and customer-centric team of eighteen full-time and more than twenty part-time staff which creates and executes strategies and tactics to meet Steppenwolf’s institutional goals.
In addition to overseeing the strategy, planning and implementation of all marketing, public relations and sales programs to earn up to $7 million in memberships and single ticket sales annually, the Director of Marketing and Communications will work with the Marketing, Communications and Audience Services teams to develop innovative and leading-edge audience development and retention initiatives which will ensure Steppenwolf has an audience as diverse as the programming on its stages. Further, it is the goal of the institution and the responsibility of the Director of Marketing and Communications to help launch Steppenwolf into the next 25 years of its dynamic life, and to do so with the same vigor, innovative spirit and ambition as our founders did in 1975.
The Director of Marketing and Communications will focus on growing new audiences while retaining and deepening relationships with current audiences, by leading Steppenwolf to the forefront of digital and new media marketing and engagement efforts. Further, the Director of Marketing and Communications will work to elevate the brand of Steppenwolf within the conscious mind of our city and our nation. With two major milestones on the horizon, including the expansion of Steppenwolf’s campus and Steppenwolf’s 50th anniversary (a mere 7 years from now), the Director of Marketing and Communications will be integral to the planning for the celebration of these two major events, as well as strategically preparing the public for the new building and the newly expanded vision of who Steppenwolf is in Chicago.