Director of Marketing

The Morton Arboretum

When Joy Morton established The Morton Arboretum in 1922, he envisioned a “great outdoor museum” of trees. Today, our living collections inspire visitors to appreciate, learn about, plant, and protect trees. The Arboretum champions the world's trees through plant collections, science and conservation, education, and outreach.

The Morton Arboretum's 1,700 acres hold more than 222,000 live plants representing nearly 4,300 taxa from around the world.Situated on the rolling Valparaiso moraine and bisected by the East Branch of the DuPage River, the Arboretum is planned and planted to nurture and display trees and shrubs in environments conducive to their growth.

The Arboretum conducts leading scientific research on tree health and tree improvement, collects and displays trees for study and enjoyment on the grounds, offers educational programming for adults and children, and presents nature-related activities year-round for people of all ages and interests.

Also on the grounds are the Visitor Center with The Arboretum Store and Ginkgo Restaurant and Café, four-acre Children’s Garden, one-acre Maze Garden, Sterling Morton Library, Plant Clinic, nine miles of roads, and 16 miles of trails.

http://www.mortonarb.org

Position Details

Director of Marketing
Job
Full-time
6/20/2018
Northern Illinois
Lisle, IL

Position Summary:

Advance The Morton Arboretum’s mission, to encourage the planting and conservation of trees for a greener, healthier, more beautiful world, through integrated marketing communications that heighten brand reputation and drive participation organization-wide. Play a key role in understanding Arboretum visitors through audience research and collaboration to build comprehensive audience knowledge.

Essential Functions:

  • Partner with the Vice President of Marketing and Communications to shape and implement overall brand strategy and positioning. 
  • Oversee the development of an annual media plan to support reputation, participation, and revenue goals. Partner with external media agency and internal teams to conceptualize and deliver campaigns of varied scale. 
  • Collaborate with internal partners throughout the organization in defining and meeting their awareness and participation goals. 
  • Author and oversee marketing plans while ensuring an effective project management approach. 
  • Partner with Head of Design and Senior Public Relations Manager and their teams to develop institutional communications priorities, synchronize communications timing, and ensure consistency of messaging through all audience touch points. 
  • Provide editorial oversight to shape accurate and effective communications that tell a compelling story for the Arboretum. Collaborate with content creators throughout the organization to foster alignment on voice and style. 
  • Develop digital strategies in support of the Arboretum’s larger brand strategy. Oversee the evolution of key tools including the website, mobile apps, and e-communications. Collaborate with partners in Information Technology and Knowledge Management. 
  • Play a key role in the formulation and championing of a data-driven understanding of the Arboretum's nonmember visitors. Collaborate with colleagues throughout the organization to co-develop a comprehensive audience view. Translate, share, and apply findings to marketing strategy. 
  • Develop and oversee marketing project planning and coordination. Manage marketing budgets and ensure timely, effective completion of projects. Ensure proactive and clear communication throughout projects. 
  • Supervise Editor, Marketing Coordinator, Marketing Specialist, Senior Writer, Web Administrator, Web Assistant. Duties include recruitment and selection, scheduling and job assignments, performance feedback, and staff development and training in keeping with the Arboretum’s policies and procedures. 
  • Other duties as assigned.

Qualifications:

Bachelor’s degree in marketing, communications, or related field required. 8+ years of related professional experience required. Supervisory and management experience required. Demonstrated strategic development of marketing campaigns in partnership with design and public relations teams required. Requires excellent writing and grammar skills, digital strategy experience, and paid media expertise. Requires a solid understanding of the use of audience research, analytics, and trends. Experience in an arboretum, botanical garden, museum, advertising agency, or related organization preferred. Knowledge of Google Analytics preferred.

Success Factors:

Earnest appreciation for the mission and work of an arboretum. Proactive, hands-on professional with a collaborative style and a strong service mentality. Strong communication, presentation and leadership skills with the ability to motivate a team and drive multiple initiatives simultaneously. Positive attitude and strong work ethic. Highly organized in planning, budgeting, and execution. Open to input and a lifelong learner.


« Back