Education Program Specialist - Marketing

Position Scope:

The Education Program Specialist - Marketing dedicates approximately 50% of her/his time to the planning, coordination, and execution of up to 100 one- to two-day in-person courses across the U.S., as well as occasional webcasts run from SAA Headquarters in Chicago. The other 50% of time is allocated to supporting SAA Education through dedicated marketing, promotional, outreach and social media efforts to raise the profile of the organization and increase enrollment in our education programs, certificates, and events. This entry-level professional position is ideal for someone interested in exploring a career in association management. SAA offers opportunities for individuals to grow and develop professional competencies in a wide range of areas, supporting the whole organization, while specializing in education program administration, marketing, and promotion.

Administrative tasks include: soliciting course hosts and instructors for their availability, scheduling courses and webcasts and adding them to the Continuing Education Calendar, following up with the deliverables of course host contracts and instructor agreements, overseeing hotel and travel arrangements for instructors, communicating with instructors and providing customer service to course attendees, preparing online course portals with course materials in the Learning Management System (LMS), monitoring portal discussions in the LMS, running reports from the LMS, creating course and instructor performance reports, coordinating the logistics for in-person committee meetings.

Marketing tasks include: developing and editing marketing copy for targeted email, social media, and print promotions; developing and executing marketing plans in concert with Director of Education; thinking holistically about SAA member benefits and how to encourage member participation while generating revenue; working collaboratively with Publications, Annual Meeting, and Membership staff to promote all of SAA offerings. This work requires a high degree of self-motivation, creativity, initiative, and follow through.

Key Job Elements:

• Works within the Learning Management System (LMS) platform to create course portals for in-person course resources (i.e., welcome letter, agenda, pre-readings, workbook, exam, evaluation, and certificate), monitor portal discussions for questions and to engage course attendees, create and update exams and exam questions, run reports on exam outcomes and course satisfaction ratings, and assure the accuracy of reported revenue and attendee records.
• Solicits course hosts and schedules SAA courses and webcasts via the bi-annual Call for Course Hosts and ongoing communication with valued partners.
• Researches and determines appropriate lodging and travel logistics for instructors and attendees based on each course location. 
• Coordinates the logistics and execution of in-person meetings for the Committee on Education, Digital Archive Specialist (DAS) Subcommittee, and Graduate Archival Education (GAE) Subcommittee, including hotel and travel arrangements, catering, room rental, and A/V. Participates in monthly committee calls. 
• Creates and sends targeted marketing messages, which may include the Education eNews, In the Loop, Instructor eNews, other targeted email announcements, printed flyers, online ads, website updates, and social media. 
• Coordinates the evaluation process for each educational offering and summarizes the reviews with recommended improvements for the Director of Education. 
• Answers or redirects incoming telephone and email inquiries regarding Education Department activities and other SAA inquiries. 
• Builds relationships with course hosts, course instructors, course attendees, committee members, and staff to ensure the sustainability and success of SAA education programs. 
• Coordinates DAS Certificate comprehensive exam process. Answers all questions and updates and advises DAS and A&D program students and prospective students. Researches and/or corrects any student record discrepancies in the LMS and AMS. 
• Executes special projects or other work as directed by the Director of Education or Executive Director.

Experience and Education:

• Some professional experience in a fast-paced office environment preferred. Internship or temporary assignment hours may be considered. 
• Event and/or conference planning and execution experience preferred. 
• Copywriting, editing, and marketing experience in an office/professional setting preferred.

Knowledge and Skill Set:

• Adept with technology. Demonstrated proficiency with MS Office Suite. Intermediate-level editing skills with PowerPoint presentations. Adobe Acrobat, HTML and Drupal website experience required. LMS experience a plus. Experience with Salesforce-based AMS platforms preferred. 
• Detail-oriented, with strong project management skills. 
• Excellent written and oral communication skills required, with high attention to detail and follow up. 
• Strong decision making and problem resolution skills required. 
• Able to handle and manage multiple priorities under deadline. 
• Self-motivated and self-managed. 
• Excellent interpersonal and customer service skills.

Comprehensive benefits plan including medical, dental, and retirement plans; close to public transportation; collegial environment.