Position Scope:
The Education Program Specialist - Marketing dedicates approximately 50% of her/his time to the planning, coordination, and execution of up to 100 one- to two-day in-person courses across the U.S., as well as occasional webcasts run from SAA Headquarters in Chicago. The other 50% of time is allocated to supporting SAA Education through dedicated marketing, promotional, outreach and social media efforts to raise the profile of the organization and increase enrollment in our education programs, certificates, and events. This entry-level professional position is ideal for someone interested in exploring a career in association management. SAA offers opportunities for individuals to grow and develop professional competencies in a wide range of areas, supporting the whole organization, while specializing in education program administration, marketing, and promotion.
Administrative tasks include: soliciting course hosts and instructors for their availability, scheduling courses and webcasts and adding them to the Continuing Education Calendar, following up with the deliverables of course host contracts and instructor agreements, overseeing hotel and travel arrangements for instructors, communicating with instructors and providing customer service to course attendees, preparing online course portals with course materials in the Learning Management System (LMS), monitoring portal discussions in the LMS, running reports from the LMS, creating course and instructor performance reports, coordinating the logistics for in-person committee meetings.
Marketing tasks include: developing and editing marketing copy for targeted email, social media, and print promotions; developing and executing marketing plans in concert with Director of Education; thinking holistically about SAA member benefits and how to encourage member participation while generating revenue; working collaboratively with Publications, Annual Meeting, and Membership staff to promote all of SAA offerings. This work requires a high degree of self-motivation, creativity, initiative, and follow through.