Email Marketing Specialist

Esker

Esker, Inc. is an international software developer and a recognized leader in helping companies eliminate paper and improve business processes such as invoicing and order processing with document automation software and services.

http://www.esker.com


Position Details

Email Marketing Specialist
Job
Full-time
7/12/2018
Southwest Wisconsin
Middleton, WI

Esker is seeking an Email Marketing Specialist who will be responsible for leveraging Marketo and other marketing tools to develop highly effective email programs to generate interest in Esker solutions. You will also analyze the performance of programs, develop and optimize landing pages and ensure database quality.

The ideal candidate has prior B2B email marketing experience, marketing automation experience, technical proficiency to learn new marketing tools, obsessive attention to detail and loves a fast-paced environment.You will need to be a sales-minded marketer, fast thinking, creative, crafty and quick to both problem-solve and execute.

About Esker

What makes Esker so exciting? We are competitive, fast-paced and leading the way in developing cutting-edge solutions to help businesses across the world succeed. We like to think of ourselves as the “Quit Paper” company because that’s what we help our customers do best. As a recognized leader in document automation and SaaS solutions, we’ve enabled thousands of customers worldwide to eliminate paper and improve business processes.

  • Build best-practice email marketing programs within the Marketo automation platform 
  • Develop and execute measurable email programs that drive pipeline for our sales teams 
  • Leverage Marketo, Salesforce.com and other tools as needed to execute and track the success of email programs 
  • Segment and leverage the marketing database to launch efficient and effective email campaigns 
  • Create the strategy for nurturing leads through a mix of helpful content and other calls-to-action 
  • A/B test and continually measure email and landing page performance 
  • Manage budget and conduct ROI analysis on marketing spend 
  • Work hand-in-hand with product management, sales, external influencers and industry experts to ensure consistent and relevant messaging 
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • BA/BS or equivalent working experience 
  • Minimum two years of experience in B2B email marketing 
  • Preferred candidate will have proven success with email marketing, lead nurturing and marketing automation platforms (Marketo a plus) 
  • Experience with CRM systems (salesforce.com a plus) 
  • Strong analytical skills and data-driven thinking

Esker offers and provides a competitive compensation and benefits package.



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