Email Marketing Specialist

Milwaukee Bucks

The Milwaukee Bucks are an American professional basketball team based out of Milwaukee, Wisconsin. 

http://www.bucks.com/careers

Position Details

Email Marketing Specialist
Job
Full-time
5/1/2018
Southeast Wisconsin
Milwaukee, WI

The Email Marketing Coordinator will be responsible for tactical execution of Milwaukee Bucks email marketing communication. This position will assist with creation and deployment of email marketing campaigns along with cataloging and reporting results. The ideal candidate is a motivated self-starter who is responsible, detail oriented, creative and well organized. This position will report to the Director of Database Marketing.

  • Update and optimize e-mail marketing templates
  • Assist with maintenance of the team’s cross-departmental email marketing calendar
  • Write copy, create and place graphics for Bucks Gameday, Enews, Eoffers, and partner email marketing campaigns
  • Research optimization strategies to increase delivery, open and click throughrates
  • Provide marketing automation benchmarking and analysis to increase conversions and efficiencies
  • Set up and execute testing for improved email marketing conversion
  • Create email automation and drip campaigns
  • Assist with list segmentation and list management
  • Assist with data capture and data entry to meet team acquisition goals
  • Assist with increasing size and quality of database through online contests, sweepstakes, social programs, etc.
  • Minimum of 2 years of email marketing preferred
  • Strong written and verbal communications skills with an eye for detail
  • Proficiency in HTML & CSS Proficiency in graphic design
  • Experience with CRM (Microsoft Dynamics or other)
  • Experience with Adobe Photoshop and Dreamweaver
  • Experience in Marketo or other email/marketing automation platform
  • Team player able to work with a variety of people across all organizational departments
  • Strong analytical skills and attention to detail Proficiency in Microsoft Office, mainly Excel and PowerPoint
  • Able to work flexible hours including evenings, weekends and holiday
  • Strong time management and organizational skills
  • Bachelor’s Degree requiredin a related field(Digital Marketing, Database Marketing,Website Design/Development, Marketing, Communications)

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