Specific responsibilities may include the following, with other duties as assigned:
Public Relations Freelancers:
- Develop trusted relationships with media contacts in targeted markets making our clients the go-to source for news stories and interview opportunities.
- Develop a plan to elevate the quality and quantity of placements for clients.
- Pro-actively identify opportunities to promote our clients as thought leaders.
- Drive editorial strategy, campaign cadence and proactive and reactive efforts earned outreach for clients.
- Write press releases, statements, pitches and other earned media communications.
- Provide crisis communications support and strategy.
- Secure interviews and coordinate them successfully for clients.
- Message preparation and briefings for company executives/spokespeople.
- Monitor media (including social media) for issue awareness and coverage on key topics.
- Help maintain and build key media lists for various campaigns and outreach.
- Prepare media coverage reports.
- Manage wire distribution of stories.
Social Media Freelancers:
- Write copy for social media campaigns, schedule and monitor for performance.
- Write copy for websites as well as client blogs; write weekly news updates.
- Write and/or guide video storytelling.
- Produce Facebook live events.
- Keep content moving from idea to distribution (22 steps).
- Drive digital advertising campaigns.
For both:
- Translate client business needs into communication action steps.
- Coordinate multiple client projects, effectively prioritizing projects and managing budgets and resources to match client needs.
- Edit and proofread client materials
- Work as part of an account team to develop and implement client proposals.
- Manage project timelines across multiple client accounts and prepare regular status updates/reports for client meetings and calls.
- Communicate and work well with others at the agency to achieve goals for clients