Graphic Design of Association Magazine: Primary responsibility is to compile and edit articles for the Wisconsin Independent Agent magazine; Create layout of magazine and insert graphics and text using Adobe Creative Suite; Act as a liaison between the advertisers and printing company, verifying appropriate ad placement and electronic conversion of ads. Work with agencies and companies to correct ads that are not up to spec; Source articles, photographs and ads in final layout to the to the printer
Association Marketing and Promotion: Design marketing flyers for educational offerings, events and other Association programs and services; Take photographs as needed; Update Association websites with current activities, events and educational offerings; Create Marketing videos Social Media Advertising; Web design of Association website
Association Events: Plan and facilitate all state-wide association events, seminars, and workshops; namely IIAW Annual Convention; Negotiate and manage contracts for all event venues, keynote/featured speakers, outside vendors; Involvement in the creative process of event brochures and related marketing materials; Promote events through e-marketing campaigns, social media awareness and paid advertising, in-person solicitation and direct mail