Healthcare Digital and Social Media Specialist

POSITION SUMMARY:

The digital and social media specialist’s primary responsibility is to develop and execute the Health Dimensions Group (HDG) managed communities’ social media and website strategy. Working closely with the operations leadership team, executive directors and other community staff, this person will create social media campaigns that help to achieve corporate and managed community marketing goals. The digital and social media specialist will also be accountable for managing and updating the managed community websites and overseeing managed community marketing collateral development, including interfacing with external agency and printing vendors. A key aspect of this position will be to develop strong working relationships with executive directors and social media liaisons to ensure strong awareness of social and digital media opportunities. This person will be an integral member of the HDG marketing team, contributing to and ensuring alignment with the overall marketing and communications strategy for the organization.

DUTIES AND RESPONSIBILITIES:

• Develop and execute social media and website strategy through competitive research, platform determination, benchmarking, and messaging and audience identification. 
• Develop and implement a content editorial calendar and plan specific, timely social media marketing campaigns. 
• In concert with each managed community and the marketing team, generate, edit, publish and share daily content that builds meaningful connections and encourages action. 
• Create and optimize company pages within each platform to increase the visibility of HDG and its managed communities’ social content. 
• Prepare monthly and annual reports on web traffic, social media trends, and campaigns for HDG and its managed communities. 
• Monitor the managed community social media accounts and offer constructive interaction with users. 
• Listen and engage in relevant social discussion about HDG and its managed communities, their competitors and/or industry, recommending best practices and keeping abreast of new technologies. 
• Manage, monitor, and optimize digital advertising and positive online customer reviews. 
• Continuously improve the HDG and managed communities social media efforts by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. 
• Manage, maintain, and update the managed communities’ websites and identify enhancements, plan future improvements to user experience, and manage web development projects with outside vendors.
• Lead implementation and management of appropriate search engine optimization (SEO) and analytics tools. 
• Collaborate with other departments, including operations, managed communities, and human resources to educate and ensure adherence to brand standards. 
• Adhere to social media policies and make recommendations for improvement. 
• Additional duties as assigned in support of the marketing department.

REQUIRED KNOWLEDGE, SKILLS, ABILITIES, AND EXPERIENCE:

• A Bachelor’s degree from a four-year college/university in communications, marketing, journalism, or related discipline. 
• Previous experience in healthcare is preferred. 
• Two to three years related social media marketing or digital media specialist experience. 
• Excellent writing, editing, and proofreading skills. 
• Social media networking experience and social analytics tools knowledge. 
• Adequate knowledge of web design, web development, and SEO. 
• Knowledge of online marketing and good understanding of major marketing channels. 
• Detail orientation, with good multitasking and organizational abilities. 
• Proficiency in Microsoft Office and Adobe Creative Suite, familiarity with software related to electronic email marketing, website management software, knowledge of database systems, and a willingness to learn new software as required. 
• Strong team player with a friendly, engaging, and customer-focused style 
• Ability to interface with people at all levels of the organization, including board members, executive leadership, and managed community management. 
• Ability to identify and resolve problems in a timely manner, gather and analyze information skillfully, and maintain confidentiality. 
• Observe safety and security procedures and use equipment and materials properly. 
• Adherence to HDG’s corporate values of hospitality, stewardship, integrity, respect, and humor