Healthcare Strategy & Content Director

OVERVIEW:

The Strategy & Content Director is responsible for taking a lead role Pivot’s discovery efforts, both facilitating and documenting sessions with new and existing clients. The role takes the lead in authoring strategy presentations, writing client content, and works within project teams to ensure that creative work aligns to the strategic imperatives and vision of our clients.

This individual delivers authentic and persuasive language for our clients and their projects while maintaining brand standards. The role plans and develops content and assists with articulating creative concepts across various media, including brand, print, sales and marketing materials; advertising; direct mail/direct response; email marketing; websites; and more.

Although this individual will be focused on pharmaceutical and healthcare clients, there will be opportunities to extend their work beyond the healthcare vertical.

KEY RESPONSIBILITIES:

STRATEGY RESPONSIBILITIES:

• Facilitate and document client discovery sessions and workshops 
• Author strategic content for client presentations 
• Serve as a strategist to clients, ensuring that all plans, programs, and assets align with established brand strategy 
• Provide guidance to the creative team based on the creative brief, brand strategy, best practices, and knowledge of the client and their industry 
• Demonstrate in-depth knowledge of clients’ businesses, including their key issues and competitive situation 
• Support the development of brand rollout plans and marketing plans 
• Support new business development efforts on an as-needed basis, particularly in pitch development

CONTENT RESPONSIBILITIES:

• Write marketing collateral, web copy, video scripts, and other content deliverables 
• Reference manuscripts/copy documents so that an editor can verify the accuracy of claims and data 
• Mentor Senior Writer and Writer roles and review their work where applicable

REQUIREMENTS:

7+ years experience in healthcare strategy/communications preferred, involving work in a team dynamic and communicating and interfacing directly with clients. You must have hands-on pharmaceutical content and strategy development experience. We require exceptional communication skills, especially the ability to verbalize your strategic rationales clearly and directly.