Integrated Marketing Manager

Emerson (NYSE: EMR) is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. The Marketing Manager position is part of the Emerson Automation Solutions business which helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. This role will be supporting the Rosemount brand of products under Automation Solutions.

The Marketing Manager is responsible for developing and executing the overall marketing plan for targeted Rosemount product solutions. This includes sales enablement, content development, new product launches and building awareness for Emerson’s Flame and Gas products.

Primary responsibilities:

• Lead, develop and execute multi-channel go-to-market strategies for identified product solutions that strengthen Emerson brand position and increases sales. 
• Develop the marketing message strategy for assigned products, ensuring consistent messages are cascaded across all delivery channels and with Emerson Automation Solutions. 
• Launch new products by determining market differentiators, developing product messaging, creating the marketing launch plan, developing product materials, supporting public relations and leading primary demand generation. 
• Work with outside agencies and key stakeholders to develop and write communications materials, such as white papers, articles, web content, emails, videos, flyers, posters and social media posts. 
• Manage online marketing for specific products, such as email, social media, search optimization, emerson.com web pages and Rosemount Intranet. 
• Lead sales enablement to ensure the channel understands Flame & Gas products and have the tools they need to sell. 
• Support events with materials creation, coordination and with occasional attendance 
• Influence and lead global cross-functional teams to promote collaborative strategy and atmosphere, working with global marketing, customer service, digital marketing and sales. 
• Track the effectiveness of marketing efforts by setting in place metrics and measurements. 
• Operate as the brand champion of Emerson Automation Solutions and understand how to ensure all marketing efforts and content follow brand standards and supports the company’s brand presence.

Additional Information:

• Relocation assistance is not available for this position.

Requirements:

• Bachelor’s degree in Business, Marketing or related 
• Minimum of six (6) years of marketing experience 
• B2B marketing in technical product portfolio is a plus 
• Embraces change, is flexible, handles pressure, and has the ability to adapt in an evolving environment 
• Understands digital marketing and social media 
• Excellent written and verbal communication skills

Preferred Requirements:

• Agency / marketing services experience 
• B2B marketing in manufacturing or engineering 
• Global marketing experience

Experience the Rewards:

Rosemount Inc., a business unit of Emerson, offers a competitive rewards package that provides for the health, well-being, and future financial security for yourself and your dependents. Through a strong profit sharing program, employees have historically received double digit company contributions that reflect the performance of the company, and their own individual efforts. Our medical and dental plans provide for the care of yourself and your family. Life insurance and long-term disability benefits give you the peace of mind you need and protect your dependents. A flexible work schedule, vacation and holidays allow you to balance your work life with your personal schedule. Additional benefits such as tuition reimbursement, adoption assistance, employee assistance programs, and onsite wellness activities are available to support you and provide the environment you need to succeed.