MAIN RESPONSIBILITIES (duties include but are not limited to):
Accountable for marketing all ASSP educational offerings to achieve specified revenue goals while adhering to brand guidelines
Responsible for marketing ASSP’s largest annual event, the professional development conference, and all ASSP educational offerings including but not limited to Webinars, LearnEx, Microlearning, Certificate programs, Certificate Preparation workshops, etc.
Manage marketing specialist assigned to market SeminarFest, ASSP’s second largest event
Develops marketing strategy and accountable for execution working with cross-functional team
- Marketing strategy includes relevant objectives, audience, positioning and messaging based on analysis and research by market, channel, competitive landscape and value proposition
- Act as project manager to execute marketing strategy working with analyst on research, design resource, video resource, digital marketing, content marketing, sales, product experts and others
- Continually monitor reports across campaign performance, testing new campaign concepts and distribution approaches, and product packaging concepts
Manage ASSP educational marketing budget
Work with outside vendors to execute various materials