Responsibilities:
Primary responsibility for co-developing, in partnership with the Market Management, Creative and Content teams, all marketing automation content, CTA’s and conversions to meet marketing team KPI’s for lead generation.
Demonstrate a strong understanding of B2B digital marketing, lead and demand generation
Successfully design, deploy, maintain and optimize lead generation, demand generation and customer nurture programs using marketing automation software
Perform demand generation tasks such as creating landing pages, templates, forms, etc.
Test and QA marketing automation programs to ensure quality
Conduct A/B and multivariate testing on subject lines, creative and copy tests to continually improve ROI
Be highly proficient and “power-user” of our CRM and marketing automation technologies
Develop and maintain program performance reports, tracking and analysis of programs
Transform ABILITY’s lead and demand generation marketing efforts across all channels, implementing best practices and using data and insights for continued success.
Serve as the primary SEO point person, manage our SEO partners/agencies and interpret data, identify key findings, and make recommendations based on those findings for future SEO efforts
- Implement and own an SEO strategy which builds brand and creates revenue growth thru lead and demand generation utilizing PPC, web traffic, social and email
- Champion and lead on/off page SEO content marketing strategies - Develop testing and optimization processes to continually improve efficiencies, program performance and competitive advantages
- Work with key internal stakeholders, influencers and ABILITY Marketing Communications team to create and refine compelling content for distribution across all channels utilizing SEO and PPC techniques
- Continuously improve SEO by capturing and analyzing the appropriate organic traffic metrics, quantitative data, general insights, and best practices, and then use analytical skills to interpret various sources of data into actionable initiatives
- Implement SEO best practices to enhance and optimize the delivery and performance of content by choosing the appropriate delivery channel including audience segmentation, formats, and testing.
- Ensure content optimization and relevance to increase content ranking in search engines.
- Create titles, meta titles, descriptions, and meta descriptions for pages and page content
- Optimize keywords for organic and referral search traffic to increase organic page rankings
- Quantify and report incremental traffic and revenue earned from new SEO initiatives