Manager/Sr. Manager, B2B Marketing

The Strategic Marketing (SM) team is responsible for the research, design, execution, and reporting of the marketing plans and programs that drive donor recruitment and retention, revenue, and reputation for Be The Match/National Marrow Donor Program. Through careful collaboration with our internal business partners and external research, the Strategic Marketing team determines optimal approaches to drive awareness and results using data-driven decision-making and by piloting innovative campaigns that leverage a wide-array of non- traditional and traditional marketing approaches.

The team includes Marketing Managers and Marketing Specialists whose responsibility includes account management of our business partners (for example – Donor Services, Referring Physicians, New Business Development, Foundation, Payer & Public Policy, Patient and Health Professional Services, Volunteer Services, Operations/Network Engagement and more). The SM team is also accountable for the marketing insights that inform our marketing plans, as well as plan development and reporting on plan effectiveness.

The Manager/Senior Manager of B2B Marketing is responsible for leading the team of Marketing Managers and consultants who develop the marketing plans and programs that ensure success for our B2B business partners which include, BioTherapies, our Network (Transplant Centers, Donor Centers, Apheresis Centers, and more), Referring Physicians and Health Professionals. The Senior Manager plays an integral role in guiding the entire Marketing & Communications team in creating integrated marketing strategies aimed at driving new business development, product development, sales and client retention.

RESPONSIBILITIES:

• Manages, coaches and mentors 5-6 B2B Marketing Managers. Leverages years of B2B marketing planning experience to coach team on best practices. Encourages a “think like an owner” entrepreneurial mindset to drive accountability and business growth. 
• Provides training and sets standards/expectations related to account management, marketing insights, strategic planning, product management, lead generation, sales enablement, and client retention. 
• Creates a culture with a passion for, and a focus on, the marketing and sales funnel; builds customer experiences and employee recognitions programs that focus on lead generation and conversion. 
• Provides expert guidance to team and internal client on all things B2B marketing and sales, including most proficient use of marketing technologies, best tools and techniques for generating and qualifying leads, and the most effective strategies for converting and retaining key clients. 
• Builds/maintains a deep understanding of our markets and audiences – specifically those customers in the BioTech, Pharma and Provider industries. Is passionate about the industry we serve and stays on top of latest medical developments and marketing trends. 
• Builds insights-driven and action-oriented marketing plans, programs and strategies. 
• Manages goal-setting and annual reviews; ensures direct feedback and recognition is given regularly and timely and job satisfaction and other key employee metrics are met. 
• Ensures team is leveraging the most effective B2B strategies and tools such as CRM and marketing automation to effectively reach, influence and convert target audiences. 
• Leads highly cross-functional planning processes involving Strategic Marketing, Channel Marketing, Web Operations, and Insights teams. Ensures capacity planning is proactive and uses the most cost-effective internal and external resources. 
• Co-leads marketing research to help define target markets and segmentation, positioning and key messages. Creates and establishes our brand standards. 
• Ensures alignment between marketing goals and business objectives. Is a champion for shared goals with our business partners. 
• Creates, establishes and reports on marketing outcomes through centralized dashboards that monitor and measures our return on a wide-variety of marketing initiatives. 
• Carefully coordinates with Manager, Integrated Marketing, Channel and Web leaders to ensure alignment and support of campaign resources are in place. 
• Ensures the health and wellness of our agency relationships. 
• Responsible for budget management and meeting expense targets for assigned business units and initiatives. 
• Expertly leads our approach and positioning for all content marketing and thought leadership initiatives which include BTM events, external (including international) conferences, blogs, white papers, e-Books, and more.

OTHER ACCOUNTABILITIES:

• Undertakes additional initiatives as assigned. 
• Actively participates as a member of the M&C Leadership Team to ensure the achievement of overall goals and objectives as well as the health and wellness of the Marketing Team. 
• Represents the Marketing and Communications team, BioTherapies and National Marrow Donor Program with internal and external groups as needed. 
• Effectively communicates the NMDP’s and BioTherapies’ mission, programs, accomplishments and goals to external audiences verbally and in writing. 
• Adheres to NMDP’s confidentiality policies for client, patient, donor and proprietary NMDP information 

Minimum Education:

Bachelor’s degree required; MBA preferred.

Minimum Experience:

7-10 years of demonstrated success in the development and execution of B2B marketing plans and programs. Experience working with clients or on accounts in the BioTech, Pharma and Provider industries. Previous experience must include writing and implementing marketing plans that generate leads and conversions; experience in gathering/interpreting needs from stakeholders to develop a plan that produces measurable behavior change, particularly among Provider audiences; and experience reaching and engaging audiences through an integrated approach, including web, e-mail, social media, print, tradeshow, in-person, direct mail, video, public relations, and medical publications. No less than 7 years B2B marketing supervisory experience.

Key Knowledge:

Knowledge of fundamental and advanced B2B marketing principles, and effective communications and education strategies to increase learning and engagement among a complex demographic that includes clients. Strong understanding of the healthcare industry and demonstrated ability to learn a new medical area is required. Ability to understand complex technical information and translate it into lay-audience appropriate content or content appropriate for a wide-array of constituents include patients, physicians, researchers, Chief Medical Officers, and pharma executives.

Key Skills:

Excellent written and oral communications skills. Demonstrated success in leading and influencing cross-functional teams to be strategic and results-oriented in a tactical consensus-driven environment. Demonstrated skill in gathering input from medical subject matter experts and developing results-oriented marketing plans that can be used by communications, design, and writing, to implement key marketing strategies.