Market Communications Specialist


About Danfoss:

Danfoss engineers technologies that enable the world of tomorrow to do more with less. We meet the growing need for infrastructure, food supply, energy efficiency, and climate-friendly solutions. We are a privately held global manufacturing company with:

  • 26,000 people in more than 100 countries 
  • Sales growth by more than 10% to EUR 5.8bn 
  • Operating profit (EBIT) improved 13% to EUR 645m with an EBIT margin of 11.1% 
  • R&D spend growth of 6% to EUR 234m, corresponding to 4.0% of sales 
  • Growth across all regions with high impact from North America and China 
  • Four segments: Heating, Cooling, Drives and Power Solutions 
  • Global Headquarters in Denmark and America Headquarters in Baltimore, Maryland 
  • High employee engagement and satisfaction

Position Details

Market Communications Specialist
Twin Cities Metro
Minneapolis, MN

We have an immediate opportunity for a Market Communications Specialist to join us at our Ames, Iowa or Minneapolis, MN location in the US.

Are you inspired by campaign management using CRM and Marketing Automation tools and driving the related marketing channels to best-in-class performance? And do you foster cooperation, using strong communication skills? If you answered yes, we are looking for you to join our team and play a key role planning and executing Market Communications strategies as Market Communications Specialist for Danfoss Power Solutions.

Key Responsibilities:

Launch planning, driving global campaigns, executing global MarCom strategy.

Working in close collaboration with the Market Communications Manager (Americas) and the global MarCom team, you will define, plan and execute strategies and tactics relating to relating to Marketing Automation. You will serve as a business partner for our internal customers and work to increase product and brand awareness, product launch communication, and plan/execute sales campaign initiatives. This involves close cooperation daily with business colleagues, sales managers and coordination with Global MarCom colleagues across the world. Furthermore, you will:

  • Drive Pardot to best-in-class performance securing continuous improvement and optimal usage of Pardot as a marketing channel 
  • Drive and oversee all Pardot related marketing campaigns, ensuring that key strategic messages are communicated effectively to target audiences 
  • Work closely with particularly the Digital Marketing and/or other Marketing departments on campaign management, segmentation and customer insights planning 
  • Working with key suppliers to ensure that marketing automation tools are always performing at highest levels 
  • Follow trends and news relating to marketing automation tools 
  • Performs other related responsibilities and duties as directed by leader 
  • Develop and drive clearly defined goals and objectives - including tracking, reporting and following-up on defined KPIs for campaign efficiency 
  • Drive all marketing communication around GDPR, Prop 65 and REACH securing compliance with the individual legislations.


  • Bachelor’s degree in Marketing, Media Communications or Business Communications required; Master’s degree is a plus 
  • 5+ years of relevant experience in marketing development and promotion in a B2B context 
  • High level of proficiency in IT tools (e.g. Microsoft Office - especially Excel, PowerPoint, MS SharePoint) 
  • Knowledge of Salesforce, Pardot or other CRM systems and quick grasp of new tools 
  • General business understanding, and enjoy working in highly matrix-structured, multicultural environment 
  • Ability to interact and communicate with courtesy and empathy as well as clarity and impact to multiple stakeholders at all levels in the organization, finding common ground and making decisions 
  • Excellent English skills, verbally as well as in writing

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