About Us:
CBD specializes in helping clients solve complex marketing challenges that can, at first glance, seem impossible to achieve.
As an integrated, digital-first marketing and advertising agency, we move at the speed of change. We leverage our wide span of capabilities to address the entire channel — from manufacturers to end users — resulting in effective B2B2C initiatives. At CBD, Market What’s Meaningful® is our unique positioning, which drives us to build strong connections between our clients’ brands and the hearts and minds of their audiences.
So, no matter what your business goals are, CBD can bring your success to life in a way no one else can, always ensuring that every aspect of execution is flawless from start to finish.
We strategize and solve. Test and triumph. Opine and optimize. We’re ready to do it all for you.
Position Summary:
You will be responsible for analyzing campaign response data, pulling client/purchasing targeted lists, campaign scenario planning and forecasting for email, direct mail and test plans, building and running reports, and identifying actionable insights. You will also lead data-driven, one-to-one marketing and CRM initiatives which includes development of marketing measurement plans; setting metrics, schedules and budgets.
The ideal candidate has outstanding analytic skills, direct marketing expertise, strong business acumen, excellent interpersonal abilities, and a passion for analysis.
The role resides within the account services department and works closely with the digital, media and business development teams.
Overarching Responsibilities:
- Build and run strategic reporting and analysis to inform and educate clients and prospects
- Serve as a strategic thought leader as we evolve our programs
- Perform ad hoc analysis to answer strategic business/marketing questions
- Manage relationships with cross-functional teams by providing objective information derived from data to support their initiatives
- Communicate actionable insights and high level results to business partners and cross functional teams and clients
- Build marketing forecasts/prediction based on historical performance and business trends
- Stay current on trends and best practices in B2B2C, direct marketing and analytics
- Contribute to new business efforts with agency colleagues
One-to-One Marketing Responsibilities:
- Devise one-to-one marketing campaigns in line with a client or prospect’s marketing strategy
- Lead CRM programs for marketing automation within the sales funnel for nurturing, retention and loyalty
- Develop targeted campaigns to specific individuals using segmentation and lead scoring
- Analyze data with which to base campaigns and optimization
- Assist with structuring campaigns for data capture/collection
- Maintain the databases ensuring all leads are current and qualified
- Establish criteria for the qualification of leads
- Amend programs following the analysis of campaign data
- Ensure all direct marketing campaigns stay within budget
- Build reports focusing on campaign KPI’s and overall return on investment
Data Analytics Responsibilities:
- Analyze both quantitative and qualitative information using data processing tools and/or analytical methodologies
- Find patterns streaming from different sources, infer from those patterns, customer behavior and write statistical models to pinpoint behavioral triggers
- Analyze structured data to identify business opportunities using statistical modeling, segmentation strategies, optimization algorithms, and data mining analyses (regression, predictive).
Insights Development Responsibilities:
- Translate findings into business value and build presentations for clients and internal audiences
Presents Findings to Drive Strategic Decisions:
- Summarizes well supported recommendations that are relevant, timely, and actionable.
- Use advanced data visualization techniques to provide a concise and compelling summary of analysis findings in reports and presentations to executive management.
- Provide continual consultation with senior and executive management to identify strategic direction for continual improvement relating to emerging data trends and issues