Marketing & Communications Coordinator

Job Description:

Assist with all areas of the marketing and communications department, including marketing, communications, media relations, and industry relations; update and maintain statistical logs for social media postings, e-mail marketing, and e-newsletters; coordinate content development and distribution of assigned STS e-newsletters; assist with content development and updates for the STS and patient websites; maintain department project database; manage design and print projects, as assigned; research, order, and maintain STS merchandise inventory and giveaways; perform other administrative tasks.

Primary Duties and Responsibilities:

• Maintain a log of STS social media content, tracking assigned metrics such as likes, views, shares, clicks, and comments; create an annual Social Media Analysis report, providing information on successful posts, campaigns, and trends. 
• Monitor postings on Facebook, Twitter, LinkedIn, YouTube, Flickr, and Instagram. 
• Maintain logs for marketing e-mails and e-newsletters, tracking metrics such as opens, clickthroughs, and numbers of e-mails sent successfully. 
• Coordinate and disseminate three annual membership applicant notification e-mailings, including the important "December 15" mailing. 
• Working with the Communications Manager, write, produce, and distribute bimonthly issues of Candidate Connection and International Connection. 
• Create annual electronic membership directory. 
• Develop and maintain a blast e-mail calendar so that aggregating information can lead to more strategic sending patterns. 
• Seek competitive bids on print and design projects, as assigned. 
• Research merchandise options and coordinate item purchases, such as STS logoed items, Annual Meeting bags, faculty gifts, and general giveaways. 
• Coordinate the design and purchase of booth banners, graphics, and collateral materials. 
• Coordinate shipment of marketing materials to STS booth sites and STS Annual Meeting. 
• Update and maintain a department 
• Access database that includes project details such as design costs, print costs, postage costs, links to final PDFs, and links to invoices. 
• Oversee assigned design and print projects, monitoring their progress to ensure the projects are on time, on spec, and on budget. 
• Assist with news release distribution and respond to media inquiries as assigned. 
• Prepare and review copy for STS publications as assigned. 
• Prepare and review copy for website updates as assigned. 
• Monitor and report on competitor and collaborator website and social network trends. 
• Assist with the organization, expansion, and maintenance of the STS multimedia library. 
• Assist with the Annual Meeting photography schedule and Headshot Booth. 
• Assist at educational meetings (some travel may be required). 
• Perform other duties as assigned.

Education:

• Bachelor’s degree in marketing, communications, journalism, or related field is required.

Experience:

• Minimum of one year related work experience in marketing or communications, preferably within the association industry and/or health care environment.

Essential Skills and Abilities:

• Excellent written and oral communication skills 
• Proficiency with Microsoft Office products (e.g., Word, Excel, Access, Outlook), Adobe Acrobat, content management systems (e.g., Drupal), and social media (e.g., Facebook, Twitter, YouTube, Flickr, Instagram, LinkedIn) 
• Familiarity with customer relationship management software (e.g., Microsoft Dynamics), and e-mail marketing software (e.g., ClickDimensions) 
• Excellent organizational, planning, and follow-through capabilities; attention to detail 
• Ability to multitask and manage several projects simultaneously 
• Ability to develop and maintain positive working relationships with co-workers, volunteer leaders, other organizations, and industry contacts; tact, diplomacy, and good judgment 
• Positive attitude in the workplace 
• Flexibility and adaptability to changing daily activities and schedules 
• Ability to travel, as necessary

Characteristics:

Energy, creativity, initiative, eagerness to learn, and professionalism required. Candidate must exemplify the STS Core Values of Quality, Innovation, Professionalism, Inclusiveness, and Teamwork.