Marketing and Communications Manager

General Summary:

The Marketing and Communications Manager works within the Advancement Department and assists the Vice President in all areas of promoting Catholic Theological Union to its many constituencies, including prospective students, donors and the general public, through a combination of advertising, publications, e-communications, news releases, media relations, and event collateral. The Manager supports the Vice President in coordinating and facilitating the production of print and electronic materials used in the promotion of CTU including newsletters, academic program brochures, internal publications, and event-related materials.

The Manager will play an active role in the school’s 50th Anniversary celebration taking place in 2018-19.

Essential Duties and Responsibilities:

A. Advertising

• Research advertising opportunities and calendars for various publications, websites, radio, and directories.
• Update annual advertising schedule (digital and print) with deadlines, special issue dates, and costs. 
• Book ad space, update ads as needed, format according to the publications’ specifications, and submit by deadline.
• Manage remarketing campaigns with responsive ad content.
• Report on efficacy of digital advertising statistics.
• Track budget and maintain ongoing reports of advertising.

B. Marketing Materials/Print Management

• Assist with the design and development of new marketing materials for the various programs and departments at CTU; update existing materials annually.
• Assist in the creation of promotional materials for events – invitations, programs, flyers, e-communications, etc.
• Project-manage direct mail initiatives and printing of materials, as needed.
• Project-manage the semi-annual publication of Logos newsletter. Assist in the gathering of stories, photos and other information for newsletter.
• Lead the production of the annual school directory.

C. Media

• Develop and maintain comprehensive media lists. 
• Track media appearances and press mentions for faculty and Trustees. July 2018
• Distribute media alerts and press releases.

D. Website/E-Communications

• Manage and implement distribution of e-newsletters and other ecommunications for the various departments of CTU.
• Assist Webmaster as needed in the content updating of CTU’s main website, www.ctu.edu, using WordPress content management system.
• Assist as needed in development of interactive options for CTU website – podcasts, video, slideshows, etc.
• Assist with social media campaign planning and postings.
• Collaborate in the research and development of innovative ways to utilize the internet and e-communications to reach CTU’s target audiences.

E. Other

• Assist with coordination of photography for the different events and programs. 
• Catalogue and organize photographs for ongoing use and archives. 
• Provide writing and editing support to marketing and other departments. 
• Assist with the coordination of the art gallery openings. 
• Oversee the filing systems for all materials produced in marketing department. 
• Serve on advisory boards and committees as assigned. 
• Perform all other appropriate duties as assigned.

Qualities Required:

• Excellent communications and interpersonal skills
• Clear, effective, and thorough writing skills
• Self-starter who is able to work effectively as part of a team
• Strong organizational skills
• Ability to multi-task while prioritizing projects
• Mission-oriented and comfortable working in a Catholic higher education context

Skills and Knowledge Required:

• Bachelor’s degree
• Relevant background in marketing, communications, and graphic design
• Proven computer skills – Microsoft Office (Word, PowerPoint, Excel, etc.)
• Demonstrated proficiency in: Graphic and photo design programs (Adobe Photoshop, InDesign, etc.); WordPress (or similar CMS platform) and Social Network sites (Facebook, Twitter, Instagram)