Marketing and Communications Specialist

Lifeworks Services Inc.

About Us:

Lifeworks Services Inc. is a nonprofit organization that serves our community and people with disabilities as we live and work together. We have day program locations in Brooklyn Park, Eagan, Apple Valley, Mankato, and Hastings; community employment teams in Hennepin County and the East and South Metro Areas; and serve over 1,700 families through fiscal and in-home community-based services.

Position Details

Marketing and Communications Specialist
Twin Cities Metro
Eagan, MN

Position Overview:

Lifeworks Advancement Department is seeking a full-time Marketing and Communications Specialist for creating, improving and maintaining content to achieve the organization’s business goals and priorities. Duties will include developing and publishing content on a variety of platforms to raise brand awareness and monitoring web traffic and metrics to identify best practices for organization.


  • Collaborate with key partners and stakeholders to set short and long-term business goals and priorities and develop content based on those goals. 
  • Generate innovative ideas to promote the brand and our services while ensuring brand consistency through all marketing channels. 
  • Develop editorial calendar, create and publish engaging content, and use metrics to inform new activity and forecast on trends. 
  • Use customer feedback to ensure client satisfaction. 
  • Edit, proofread and improve content from key stakeholders, including external partners. 
  • Optimize web content according to SEO and use content management systems to analyze website and social media traffic and user engagement metrics. 
  • Liaise with media organizations and track all media coverage. 
  • Ensure compliance with HIPAA, copyright, other data protection laws, and all Lifeworks policies. 
  • Ensure awareness of current trends in development methods and generate new ideas to increase customer engagement. 
  • Attend professional conference and maintain active certifications and memberships in professional associations. 
  • Define great performance for self and seek to continually develop skills to improve performances 
  • Follow safety procedures and assist in identifying safety needs for self and others. 
  • Contribute to the organization’s mission by complying with policies and procedures, using resources wisely and performing other duties as assigned as necessary.

Skills and abilities:

  • Perform to a high standard of performance in changing circumstances, and is an advocate for change. 
  • Balance the need for consistency with advantages of changing behavior to match circumstances. 
  • Fully understand how political, commercial and practical issues influence change and anticipate the effect of these and change accordingly. 
  • “Zoom in” to detail quickly and accurately; check information; pick up inconsistencies and mistakes; make detailed comparisons between similar sources. 
  • Consistently demonstrate proper grammar and effectively utilize a broad vocabulary to convey thoughts, ideas, and actions. 
  • Structure complex ideas and situations to quickly and effectively convey messages to all audience types. 
  • Demonstrate active listening skills and engage in dialogue with stakeholders to understand deeper meanings and ideas. 
  • Effectively and accurately summarize complex ideas and situations. 
  • Demonstrate ability to apply logical analysis of long and short-term outcomes. 
  • Benchmark other organizations and consider best practices within and outside our industry before initiating change at Lifeworks. 
  • Support stakeholders as an expert and organizational resource within assigned functional area. 
  • Develop and maintain strong relationships with people with variety communication styles with goal of expanding professional network. 
  • Assess own performance against role requirements and performance objectives. 
  • Must pass both a background study with the Department of Human Services; a pre-employment drug test; have a valid driver’s license; a clean driving record and reliable transportation to use for work driving purposes.


  • Minimum of two years of experience creating and managing content and Bachelor’s degree in English, Journalism, Strategic Communications, or other closely related field 
  • Hands-on-experience with MS Office and WordPress 
  • Basic technical knowledge of HTML and web publishing 
  • Knowledge of SEO and web traffic metrics 
  • Familiarity with social media 
  • Excellent writing skills and demonstrated storytelling skills 
  • Familiarity with Adobe InDesign and Adobe Photoshop are useful but not required

Lifeworks offers a comprehensive benefits package to full-time employees.

  • 10 paid holidays 
  • 18 days of PTO to the first year 
  • Competitive medical and dental insurance 
  • 403B retirement plan with company match 
  • Tuition Reimbursement

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