Marketing Automation Administrator

The University is currently using Oracle Eloqua to conduct marketing and recruitment email campaigns for both undergraduate admissions and the wide variety of programs offered by the Division of Continuing Studies (DCS). We have recently also acquired Salesforce Marketing Cloud Mobile Studio as the text-messaging solution to complement Eloqua. Eloqua is already integrated with our Salesforce CRM recruitment platform, while Salesforce Marketing Cloud Mobile Studio integration is upcoming.

For this new position, DCS seeks a talented expert who will support a campus-wide marketing automation service, welcoming a diverse pool of existing campus marketers and communicators into these new platforms. Combine your hands-on experience administering marketing-automation platforms with your ability to teach marketing automation skills to busy professionals who may only have experience using traditional communication tools and approaches. Your mission includes contributing to building a campuswide 360-degree lifelong learner view, so that learners engage with the university as a single, well-coordinated institution and so that the university engages with learners as their lifelong partner for their educational needs.

While you will be the primary technical lead for the marketing automation tools, you will be joining a growing team of professionals who are driving the University forward in terms of recruitment, marketing, and modern enterprise IT platforms.

Within Division of Continuing Studies we have a deep bench of digital marketing professionals, who produce marketing and communications content and plans for DCS, and we are building a central recruiting team serving campuswide professional graduate programs. And as a technical administrator of Eloqua, while you will support broader campus needs, you will collaborate with a technical colleague who already serves as Eloqua administrator for one partner division. You will also join a larger network of campus colleagues engaged in governance of the CRM and marketing automation services. Furthermore, campus and DCS longer-term roadmaps lay out a bright future for expanding the scope and scale of marketing automation use at UW-Madison, starting specifically with this initial position.

Degree and area of specialization:

• Bachelor's Degree

Minimum number of years and type of relevant work experience:

• 3 years of experience working in day-to-day operations of marketing automation platforms, including responsibilities such as system administrator, trainer, consultant, and/or end user.
• 1 year experience as an Oracle Eloqua administrator or implementer in complex enterprise settings containing multiple independent business units, including hands-on design and build responsibilities within: Program Canvas, Program Builder, Custom data objects, Contact security, External integrations, Lead scoring, Dynamic content
• 1 year experience writing and editing HTML and CSS code for professional web and/or email designs. 

• Experience as user or administrator of Salesforce Marketing Cloud Mobile Studio.
• Experience designing complex decision-tree-based marketing automations (campaigns/workflows).
• Experience as a database administrator.
• Experience as user or administrator of an enterprise CRM.
• Experience as a WordPress administrator, preferably also as a Gravity Forms administrator.
• Experience in higher-education IT, marketing, communications, recruitment, admissions, or student services.
• Experience as an employee of a large institution of higher education working with a variety of institutional stakeholders across divisional boundaries.
• Experience designing and conducting trainings on the use of software or new business processes.
• Qualifications or training in Eloqua, Salesforce, ITSM, ITIL, Lean Six Sigma, Design Thinking, and/or equivalent practices or methodologies.
• Experience teaching or training in the field of modern marketing and communications. 

Bring your hands-on experience administering marketing-automation platforms to become the campus technical leader for Eloqua. We especially welcome administrators who could also teach marketing automation skills to busy professionals who may only have experience using traditional communication tools and approaches.