Marketing Communication Specialist

AGCO

AGCO is a global leader in the design, manufacture and distribution of agricultural equipment.

Through well-known brands including Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, AGCO Corporation delivers agricultural solutions to farmers worldwide through a full line of tractors, combine harvesters, hay and forage equipment, seeding and tillage implements, grain storage and protein production systems, as well as replacement parts.

https://www.agcocorp.com

Position Details

Marketing Communication Specialist
Job
Full-time
1/22/2019
Northern Illinois
Batavia, IL

ROLES AND RESPONSIBILITIES:

AGCO is currently looking for a Marketing Communications Specialist to join our brand marketing team in Batavia, IL. The Marketing Communications Specialist will play a key part in website management, content development, internal communications, and digital email marketing. Additionally, the Marketing Communications Specialist will assist sales and product marketing with communications, promotions, and advertising materials that are used to represent the company’s products.

ESSENTIAL JOB FUNCTIONS:

  • Develop and execute website communication of marketing programs through dealer- and consumer-facing sites 
  • Drive content and message development in line with marketing and brand objectives through a strong partnership with Brand & Product Marketing and Sales departments 
  • Manage dealer and consumer data for development of mailing lists, online program offers, drip campaigns, and social media communications 
  • Close cooperation with training staff to create relevant materials, ensure compelling dealer and customer delivery 
  • Collaborate with corporate marketing communication department and agency on a real-time basis to execute the agreed-upon marketing communication plan 
  • Support events – tradeshows, training clinics, and dealership events at national and regional levels 
  • Strategize, coordinate, copywrite, and publish monthly blog posts on dealer-facing website 
  • Develop and coordinate AGCO Parts email presence, as a member of the Brand Marketing team 
  • Develop an analytics plan and evaluate program and advertising performance at regular intervals (click through, lead generation, ROI) and provide input for marketing campaign strategy development and program performance 
  • Provide support for photo shoots, proof-read copy, provide input on marketing collateral, assist in direct-mailing campaigns or other forms of marketing communications

MINIMUM QUALIFICATIONS:

Education:

  • Bachelor’s degree in English, Marketing, Communications, PR,Advertising, or related major

Experience:

  • 3+ years of relevant marketing, design management, or copywriting experience 
  • 2+ years of experience with project management 
  • 1+ years of experience with Microsoft suite, Publisher, Excel, Adobe Creative Cloud or other design software 
  • Strong copywriting skills 
  • SEO / SEM Development of online training materials and tutorials 
  • Performance analytics of programs, websites, events, research, etc. 
  • Video editing 
  • Basic knowledge of HTML preferred

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.


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