Marketing Communications Manager, Interventional

Teleflex

Company Information:

Teleflex is a global provider of specialty medical devices used for a range of procedures in critical care and surgery. We serve hospitals and clinicians in more than 130 countries with well known, trusted brands in vascular access, general and regional anesthesia, urology, respiratory care, cardiac care, and surgery. We also provide products and services for device manufacturers. Our products are designed to cost effectively provide clinical benefits and enable healthcare providers to improve outcomes and enhance patient and provider safety.

Division Information:

The Interventional business unit at Teleflex consists of innovative medical devices that are used to diagnose and or treat cardiovascular and peripheral vascular diseases. We place a strategic emphasis on complex coronary interventions, vascular access, tissue acquisition, specialty biologic treatments, and mechanical cardiac assist. Our current Interventional products include a broad range of clinically relevant solutions, such as our GuideLiner® and Turnpike® Catheters, AC3 OptimusTM Intra-Aortic Balloon Pump, and OnControl® Powered Bone Access System. With a strong R&D footprint and pipeline, our newly-formed and fast-growing Interventional business unit is poised to continue the development of new technologies to serve critically ill patients for years to come.

https://www.teleflex.com/usa/

Position Details

Marketing Communications Manager, Interventional
Job
Full-time
10/31/2018
Twin Cities Metro
Maple Grove, MN

Opportunity:

Develops and implements the marketing communications plans and associated projects in support of the Interventional Strategic Business Unit. The Manager will partner with key stakeholders in developing and executing strategic and tactical integrated marketing communiction plans that support growth objectives, engage target audiences, and drives sales. In addition, the Manager will be responsible for integrating efforts of both cross functional teams and agency partners to ensure seamless execution in all communication channels. Beyond successful development and execution, establishing metrics to measure and report on strategic business objectives is required.

PRINCIPAL RESPONSIBILITIES:

Leads the development, creative direction, and execution of the following at the SBU level, as required.

  • Marketing Communication Mix of Launch Plans/Campaigns 
  • Trade Shows & Events, including plan & execution tools 
  • Public Relations Plans & Execution (Press Releases, Media Copy) 
  • Digital Marketing, Web Strategy and Maintenance 
  • Spec Sheets, Videos, Brochures, Presentations, Case Studies, Direct Mail, Email Blasts 
  • Measurement and reporting

Manage or Provide:

  • Copywriting/Editing of Content/Messaging 
  • Compliance with corporate master brand guidelines 
  • Compliance with regulatory guidelines 
  • Manage and leverage marketing assets 
  • Vendor selection, SOW, and Budget Execution with Partners 
  • Manage product claims database 
  • Manage Regulatory/Legal Review Process 
  • Manage Trademarks and Registrations 
  • Marketing communication budget level initiatives 
  • Effective relationships with professional societies 
  • Liaison with Corporate Brand marketing

Key Relationships/Interfaces:

  • Business Unit President 
  • Vice President of Global Marketing 
  • SBU Product and Marketing Managers 
  • Global Marketing Directors 
  • Marketing Communication Team Members 
  • Vice President of Sales 
  • Finance 
  • QA/RA Department 
  • Research & Development 
  • Legal 
  • External Suppliers

Qualifications:

  • 5+ years of medical device communications experience at management level 
  • Bachelor's Degree (BA/BS) 
  • Master's Degree (preferred) 
  • Strong computer skills, especially MS Excel, Word, and PPT; Adobe Creative Suite experience; web & email marketing experience

Additional Qualifications:

  • Ability to interpret and analyze marketing plans to develop appropriate communications program strategies and tactics 
  • Proven experience managing multiple projects in a fast-paced environment from concept through development, review and timely implementation required 
  • Strong problem solving and critical thinking skills 
  • Ability to formulate and manage budgets 
  • Extremely detail oriented 
  • Excels at building strong relationships both internally in a heavily matrixed environment, and externally across diverse partnerships 
  • Superior writing, editing, and presentation skills 
  • Ability to work within the constraints of a regulated industry while maintaining and elevating creative 
  • Understanding of products, their use environments and audiences 
  • Understanding of overall healthcare environment/landscape 
  • Ability to make timely, strategic decisions in an ambiguous, face-paced environment 
  • Solid business acumen 
  • Experience with successful product and brand launches 
  • Robust project management skills 
  • Experience creating effective messaging 
  • Strong influence management skills 
  • Change agent

TRAVEL REQUIRED: 20-30%


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