EDUCATION & EXPERIENCE:
BS degree in Marketing or Communications. MBA is preferred.
Experience working in global matrixed organization
10+ years leading a digital marketing and/or marketing communication team experience must include:
- Solid technical and commercial educational background
- Strong background in Electronics market preferred
- Experience in Digital B2B driving customer excellence
KNOWLEDGE, SKILLS & ABILITIES:
Demonstrated knowledge and proven skills in strategy, marketing and or product management in technical Electronics markets
Knowledge of process improvement concepts and methods along with the flexibility and adaptability to accept, support, and deploy new processes in a changing business environment.
Knowledge and experience in sales and marketing processes.
Knowledge of channel marketing.
Knowledge in marketing automation a plus
Knowledge in lead generation, nurturing and CRM technologies.
Current knowledge of web / digital trends and opportunities--including social media and mobile technologies - appropriate for B2B organizations.
Knowledge in metrics reporting to reflect ROI utilizing dashboards along with proven ability to analyze, interpret and draw meaningful and accurate conclusions from data
Knowledge in content management tools to produce on-line deliverables is a plus
Demonstrated Project Management skills to:
- Develop realistic plans, action steps, and timetables for projects and assignments.
- Coordinate work with other groups (other depts. and agencies/contractors, peers).
- Handle multiple demands and competing priorities.
- Track and prioritize projects, documenting projects via an established traffic report.
- Keep others up to date with information.
Skill to create and implement plans aligned with the strategic vision.
Skilled at effective communications at both technical and leadership levels and inspires trust and open communication amongst team members and peers.
Skill in developing and delivering effective presentations.
Ability to build and maintain effective work relationships, both internal and external, and establish credibility with business partners.
Proven ability to influence at all levels of the organization cross-functionally.
Ability to plan, organize, and prioritize time/workload and delegate work in order to accomplish tasks and meet deadlines.
Proven ability to lead courageously, to drive large cross-functional teams to success in challenging situations.
An energetic, resourceful and hands-on individual with a strong bias for action, someone who commits himself/herself fully to stretch goals and who is dedicated to developing and delivering outstanding results.