Marketing Communications Specialist I

TSI Incorporated

About TSI:

TSI Inc. serves a global market by investigating, identifying and solving measurement problems. As an industry leader in the design and production of precision measurement instruments, TSI partners with research institutions and customers around the world to set the standard for measurements relating to aerosol science, air flow, chemical analysis, indoor air quality, fluid dynamics, biohazard detection, and even scrap metal sorting and plastics identification. With headquarters based in the U.S. and field offices throughout Europe and Asia, TSI has established a worldwide presence in the markets we serve. Every day, our dedicated employees turn research into reality.

http://www.tsi.com

Position Details

Marketing Communications Specialist I
Job
Full-time
5/30/2018
Twin Cities Metro
Shoreview, MN

Job Summary:

Are you passionate about integrated marketing communications? Join the fast-paced, fun and professional team of communicators with TSI! Create integrated communications plans – concept to delivery, across all mediums, around the world. Become a vital team member, working with industry-leading technical experts and world-class marketing professionals. This is the opportunity that you have been seeking! Join our creative, motivated and growing team! This role will be supporting our MSP brand and our Flowmeter Value Stream.

Job Responsibilities:

  1. Work in conjunction with product marketing and sales to plan, develop, coordinate, and monitor marketing campaigns for assigned value streams and product launches. 
  2. Evaluate existing advertisements, create new ads as needed, identify the most effective advertising opportunities and appropriately places ads to effectively promote TSI’s products and messages. 
  3. Work with Business Directors and Product Managers to determine spending budget by product line for advertising, trade shows, collateral materials, etc. Develop and maintain the marketing budgets throughout the year. 
  4. Develop messaging and write press releases as part of a public relations campaign to gain consistent recognition and understanding in the market. 
  5. Plan and develop booth designs, layouts, graphics, and supporting materials as needed to produce, maintain, coordinate and support trade show exhibits. 
  6. Work with product marketing to develop positioning, messaging and write copy for marketing materials, including emails, newsletters, data sheets, brochures, application notes, etc. 
  7. Maintain the company website including search engine optimization, organic searches, sponsorships, and writing copy for the website. 
  8. Advise Graphic Designers on design and layout to meet TSI graphic standards and ensures consistency of messages and brand through all communications globally.

Education:

Required

  • Bachelor’s degree in communications, journalism, public relations or marketing. 

Experience:

Required

  • 0 - 5 years’ experience in corporate marketing communications required

Desired

  • Experience working with complex, high tech products.

Knowledge of:

  • Basic marketing communications principals and best practices. 
  • Word processing, spreadsheet and presentation software such as Microsoft Word, Excel, PowerPoint. 
  • General understanding of electronic communications media 
  • Excellent writing, editing and communications skills 
  • Strong Attention to detail 
  • Excellent organizational skills and ability to manage varied and simultaneous projects 
  • Results-oriented 
  • Ability to work collaboratively and effectively with other teams within organization 
  • Highly motivated self-starter who takes initiative with minimal supervision

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