Marketing Communications Specialist


At 3M, our 91,000 employees do work that matters, applying our science in ways that make a positive impact on people’s lives. Here, you’ll be part of a global company known for its uncompromising integrity. You’ll work within a giant melting pot of smart, motivated people who are rewarded for their commitment to doing challenging work that pushes them to learn and grow. Here, your opportunities are endless.

Position Details

Marketing Communications Specialist
Twin Cities Metro
Maplewood, MN

3M is seeking a Marketing Communications Specialist for the Safety & Graphics Business Group located in Maplewood, MN. At 3M, you can apply your talent in bold ways that matter. Here, you go.

Job Summary:

Work with our global business development managers to plan technically sound end-to-end communication programs that address the needs of customers (outside the U.S.) within the Transportation market, with a focus on Fleet and Rail.

This position provides an opportunity to transition from other private, public, government, or military environments to a 3M career.

Primary Responsibilities include but are not limited to the following:

  • Immerse in and help define the Persona and Customer Journey for Rail and Fleet audiences and understand the solution set that 3M can deliver to key verticals 
  • In alignment with the brand definition and campaign, propose, plan and produce detailed activation plans and all associated assets for countries to execute/replicate 
  • Manage resources allocated to project by supervisor 
  • Collaborate with a broad team, including the China-based Business Development Manager, to identify needs and leverage synergies with existing content and/or in the development of new content 
  • Use influencing skills, writing, and presentation/speaking skills to lead, develop and execute multiple communication projects, manage project budgets, interpret and apply policies, or analyze data to make strategic and tactical recommendations. 
  • Also required are administrative, leadership, and short-term planning skills.

Basic Qualifications:

  • Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution 
  • Minimum of five (5) years of marketing communications experience in a private, public, government, or military environment

Preferred Qualifications:

  • Experience with customer journey maps and personas 
  • Experience with Transportation markets 
  • Experience managing or working with global colleagues and external vendors/agencies 
  • Successful experience working in a team environment with the demand of short deadlines, high-pressure and high-profile situations 
  • Ability to work independently and as part of a team 
  • Basic understanding of paid media and digital marketing 
  • High level of project management skills with the ability to stay organized and meet deadlines in a fast-paced environment 
  • Excellent written and verbal communications

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