Marketing Communications Specialist

Position Summary:

The Marketing Communications Specialist contributes to company success by leading or assisting with the development and execution of marketing communications initiatives under the direction of the Internal Communications Manager. This position is a hybrid role, responsible for the management and continuous improvement of social media channels as well as supporting internal channels that include digital, print, and events. This person will work closely with Internal Communications, Product Marketing, Digital, Events, and external partners to create a compelling messages, content, and campaigns that advance our engagement and brand and will work closely with legal, compliance, and regulatory in the review and approval process of all marketing communications materials.

ROLES AND RESPONSIBILITIES:

• Advance cross-channel internal communications, including consulting with stakeholders on best practices for engagement and strategic alignment, message and content creation, campaign coordination, and project management 
• Implement the social media strategy, including content creation, publishing schedule, community participation, and identifying and improving organizational tactics to improve brand awareness to achieve goals 
• Partner with Marketing, Digital Marketing, Events, and Internal Communication colleagues, as well as with external vendor partners 
• Build relationships and collaborate closely with Legal, Compliance and Regulatory colleagues 
• Coordinate marketing activities including advertising, events, hospital and patient marketing, and education programming 
• Assist members of the senior management team and key departments in internal and external communications needs, including content creation, coordination, events, and presentations. 
• Innovate marketing tactics for AtriCure products, including brochures, advertising, email/web/social media, events, press releases, and other promotional materials

BASIC QUALIFICATIONS:

• Requires Bachelor’s degree in Marketing, Business, or with experience in Marketing or Marketing Campaign Management, OR Bachelor’s degree with 3+ years of experience in Marketing or Marketing Campaign Management 
• Exceptional writing skills, including experience in crafting messages for various channels 
• Passion for social media and content marketing 
• Experience with internal communications, brand, digital, and PR 
• Experience developing and deploying content in a highly regulated environment 
• Ability to anticipate the expectations and needs of the organization take a proactive approach in completing projects and problem recognition/solving 
• Passion for the healthcare industry and ability to learn about the cardiac device market 
• Ability to work effectively and lead in cross-functional teams

PREFERRED QUALIFICATIONS:

• Experience in Medical Device Marketing, PR
• Experience Using Adobe Creative Suite (Photoshop, Illustrator, Acrobat PRO, etc.)
• InDesign capabilities a plus
• Understanding of video editing and production 
• Experience managing vendor partner and budgets 
• Ability to interpret technical information to promotional messages