Marketing Communications Specialist

BASF Corporation

About Us

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2017. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Position Details

Marketing Communications Specialist
Twin Cities Metro
Shakopee, MN

Where the Chemistry Happens

We are seeking a professional like you to be responsible for developing and executing internal and external communications strategies to support industry sector and sales goals for the Construction Systems division, as well as support BASF corporate communications goals.

Working closely as part of the marketing team, you will act as a strategic advisor on communications activities, developing and implementing communications plans that align with sector strategies, integrated customer strategy and company goals.

Formula for Success

  • Leveraging your education in Business, Marketing or Communications and your skills in MS Office and Adobe Acrobat, you will develop compelling, search-optimized messaging and content for marketing materials, including online content, e-mail campaigns, video scripts, presentations, press releases, brochures and other communications.
  • Your strong understanding of digital marketing, social media trends and best practices will be essential as you perform day-to-day website updates and enhancements to support marketing strategy and optimize customer experience and assist with social media content publishing, community management.
  • Your ability to establish and maintain relationships with media, outside vendors and other relevant audiences will be vital as you contribute to the management of outside vendors to help oversee the creation, production and inventory of digital assets, literature, technical data sheets and tradeshow/event properties.
  • Utilizing your strong attention to detail, you will oversee the translation process to ensure technical and promotional materials are available to support French and Spanish speaking audiences.
  • Your superior communication and interpersonal skills will be a valued asset as you support the Trade Show and Event Specialist with the planning and execution of corporate tradeshows, customer-facing events and employee conferences, ensuring alignment with corporate strategy and event objectives.
  • Demonstrating your ability to effectively manage time and workload against priorities and objectives, you will handle day-to-day media relations, including fielding and evaluating media calls, identifying and preparing spokespeople, coordinating interviews, providing follow-up services, and monitoring and reporting on coverage.
  • Successfully engaging across the team, you will work with communication colleagues to ensure brand consistency. Additionally, you will be responsible for corporate style and brand guideline compliance.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

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