Marketing Communications Specialist

Electronic Theatre Controls

ETC is a global leader in the manufacture of lighting and rigging technology for entertainment and architectural applications. Founded in Madison, Wisconsin, in 1975, ETC was a college project that grew into a major business, with Fred Foster as the current chief executive officer. ETC’s international headquarters is located in Middleton, Wisconsin. The company also has offices in Mazomanie (Wisconsin), New York, Hollywood, Orlando, Canada, Hong Kong, Copenhagen, Ede (the Netherlands), Rome, London, Berlin, and Holzkirchen (Germany). ETC employs nearly 1200 people around the globe. Since its beginning, ETC has earned an industry reputation for unmatched technical and customer service. In addition to its own renowned service department offering 24-hour phone support, ETC has almost 300 authorized service centers throughout the world, staffed by hundreds of certified technicians. ETC products are found in small and large venues worldwide, such as theaters, restaurants, schools, performing arts centers, television studios, houses of worship, casinos, museums, theme parks and opera houses.

https://www.etcconnect.com/


Position Details

Marketing Communications Specialist
Job
Full-time
8/9/2018
Southwest Wisconsin
Madison, WI

ETC is currently seeking a Marketing Communications Specialist. You could use your creativity to craft marketing campaigns; write and edit content for brochures, ads, newsletters, trade magazines, and ETC’s company website; and promote the ETC brand and unique culture on social media and at tradeshows. As one of our Marketing Communications Specialists, you would help support our representatives and dealers, and cultivate relationships with industry journalists and editors to ensure press coverage. And you would be able to interview customers – from Tony Award®-winning lighting designers to teachers at local schools – while composing stories about ETC installations.

If you’re interested in a casual work environment where you can have fun, make money, and be part of a great team of people, ETC is just the place for you!

Representative Responsibilities:

  • Supports the Marketing Communications manager and product marketing teams to develop and implement tactical marketing communications projects, including: sales tools, marketing collateral, advertisements, tradeshow booths, websites, social media and training materials
  • Research, write and assist in the production and distribution of key company publications and other external and internal communications
  • Act as liaison between product management, sales, marketing, and the creative design team
  • Effectively project manage the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team
  • Provide coordination for media relation issues
  • Champion the company brand identity across all developed materials
  • Contributes to the production and distribution of key company publications and other external and internal communications.
  • Produces stories and case studies highlighting ETC projects and installations to support the product and company strategies
  • Develops content for ETC’s web site and Blog as required and assists in keeping them up to date
  • Cultivates and maintains relationships with editors of key and second-tier trade publications to enhance ETC’s image
  • Monitors the effectiveness of PR efforts, including online and social media, maintains archive and media reviews
  • Cultivates and maintains relationships with dealers to support them with their communication efforts
  • Works with freelance writers, product managers and market managers paying close attention to project objectives and deadlines
  • Supports and participates in the marketing team’s overall objectives
  • Performs other duties as assigned by manager which could include assisting with on-site local press visits, editing communications, photography; and language reference
  • Completes special projects and requests in a timely and positive fashion

Minimum Qualifications:

  • Minimum Bachelor’s degree in Communications, Journalism, or related field, or 8 years of equivalent experience required
  • All levels of previous job related experience will be considered
  • Solid project management skills
  • Excellent writing, editing and proofreading skills
  • Ability to work independently while juggling multiple priorities
  • Ability to meet deadlines in a fast-paced environment
  • Proven track record in PR, social media, and design
  • Experience with Adobe design software

ETC offers a competitive salary and excellent benefits. Medical, dental and vision insurance are available to new employees on their very first day. We offer various options based on individual employee needs, but all are very cost effective and provide an excellentnetwork of provider, withlittle out of pocket cost to the employee. We also offer disability and life insurance policies, a 401k plan with an employer match, and a quarterly bonus program available to all employees. ETC also offers a casual and fun work environment, in-house deli, and fitness center.



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