As Panduit's Marketing Communication Specialist, you will be asked to flex your creative process for content in support of product launches, campaigns and sales enablement for new initiatives, you will manage marketing content by revamping or revising content, as appropriate. In this role, you will collaborate cross-functionally with Campaign Managers to create content for key programs in conjunction with annual strategic campaigns. You will manage new product launches cross-functionally with Product Managers to develop new or edit existing technical content and collateral. You will also create content used across multiple social media channels – paid, owned and earned. You will revise and/or remove marketing content for assigned products on all marketing platforms, process product change notifications, which includes advising theaters, sales, Distributors and Partners. You will also monitor competitive marketing and communication programs and provides reporting for inclusion in quarterly business reviews.
Your strength and experience with analytics is paramount to your success, as will need you to monitor and reports out on competitor marketing activities to ensure we are on track with what is expected.