Marketing Communications Specialist

Pelican BioThermal has seen phenomenal growth in recent years and 2018 is expected to bring continued success and rapid growth as we expand our service offerings around the globe. We are looking for a highly motivated Marketing Communication Specialist to successfully execute our integrated marketing communications strategy and plan. This role involves coordinating strategic initiatives both internally and with outside agencies. The Marketing Communication Specialist will work with marketing, sales and executive management and to take the lead as directed on marketing communication initiatives. This includes public relations, advertising materials, events and vendor management and other marketing materials to effectively communicate the company’s overall brand, message, products, services and value to the marketplace.

Pelican provides a very competitive compensation and benefits package with opportunities for personal and professional growth. Get in on the ground floor with Pelican during these very exciting times of rapid growth, new products and new markets! Specifics of the position and qualifications are listed below:

What You'll Do:

• Works with appropriate marketing and sales personnel on an ongoing basis to understand the current marketing strategy, action plans and requirements.
• Ensures that the company marketing strategy and plan is executed on time, on budget and on strategy. 
• Develops communication copy, build and maintain all relevant literature and other marketing materials, such as press releases, case studies, client reference stories, proposal templates, pricing documents, client newsletter, and presentations. 
• Responsible for managing and measuring leads in our contact database (SFDC). Work with sales and sales management to insure accurate use in email, direct mail and other campaigns. 
• Develops and executes direct mail, email and other campaigns, and monitors roll-out of the campaign and measure for success level at conclusion. 
• Works with event management groups to plan and coordinate our attendance (registration, hotel, etc.) and marketing support (booth, literature, samples, etc.) for all tradeshow events. Implement success measurement process at conclusion. 
• Secures and supervises internal and external resources needed to execute the plan – copy, design, and art production services, etc. 
• Manages and coordinates all media relations, on-line advertising, functional development updates to web-site and monitor ongoing web activity. 
• Coordinates the company relevant industry award submissions and the promotion of any industry recognition. 
• Works as a liaison between the field sales organization and the company engineering team to consolidate and document new product requirements. 
• Assists in the evaluation and leverage of social media and other online communities for the promotion of our message to clients and prospects. 
• Administers regional marketing programs as described above throughout Americas region and lead worldwide marketing projects as assigned. 
• Performs additional duties as assigned.

What You'll Need:

• Bachelor's degree in marketing, journalism, advertising, communications or related field. 
• Minimum of 3 to 5 years marketing communications experience. 
• 3-5 years solid copy writing and editing experience, preferably with industrial, logistics or industry related products. 
• Experience working with international markets is highly preferred. 
• Must have superior presentation, communication (written and oral) and analytical skills, plus demonstrated skills to handle a variety of assignments and details simultaneously. 
• Ability to work under deadline pressure and extra hours if needed on assignments. 
• Advanced knowledge of Microsoft Office - Outlook, Word, Excel, PowerPoint and various web-content tools. 
• Working knowledge and ability to create, edit and manage graphics (and other documents as needed) in Adobe InDesign, Photoshop and other creative software.
• Knowledge of website content management software and experience using on an adaptive platform website. 
• General understanding of Search Engine Marketing (SEO), Pay-per-Click (PPC) and other web analytics such as Google Analytics/Google Ad Words. 
• General knowledge of social media platforms including YouTube, LinkedIn, Twitter and Facebook. 
• Must be able to operate in a fast-paced organization and be able to manage multiple projects simultaneously. 
• Must be able to interact effectively and cooperatively with employees at all levels. 
• Must have the ability to complete assignments within the time frame specified by the Manager. 
• Must be flexible regarding working hours and overtime. Must be able to work overtime on evenings and weekends, with or without advanced notice. 
• Ability to travel up to 15% of time or as necessary to achieve business goals and objectives.