Marketing Content Manager - School of Education

University of St. Thomas

OVERVIEW:

The University of St. Thomas invites qualified candidates to apply for aMarketing Content Manager within the School of Education.

Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission statement.

JOIN OUR COMMUNITY:

The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

  • Up to 100% tuition remission for employees, spouses, and dependents upon eligibility 
  • A generous Employer retirement contribution of 9.4% of annual salary upon eligibility 
  • Medical, dental, and vision options 
  • Employer-paid disability, life, and AD&D benefits

https://www.stthomas.edu

Position Details

Marketing Content Manager - School of Education
Job
Full-time
11/29/2018
Twin Cities Metro
Minneapolis, MN

JOB SUMMARY:

Collaborating with the University’s marketing team, the Content Manager is responsible for creating and curating engaging and effective content for traditional and digital channels. The Marketing Content Manager creates content that works towards the goal of effective communication and a consistent institutional voice.

ESSENTIAL FUNCTIONS:

Planning, Coordination, and Decision Making

  • Collaboratively and proactively plan, coordinate and deliver on all facets of marketing projects for the School of Education, driving positive engagement with the university online and off. 
  • Responsible for the strategizing and creating engaging content relevant to the following mediums: social media, website, e-mail, print, digital, newsletters, lead nurturing, and other avenues as appropriate. 
  • Conduct research on industry trends to identify relevant materials for distribution among various channels – research to be conducted with both internal and external sources. 
  • Responsible for seeing content items through the entire lifecycle – from collaboration and generation of ideas through final editing process. 
  • Implement and police the new brand across platforms to help reinforce the institution’s identity as one university. 
  • Conduct usability tests to gauge content effectiveness; gather data analytics and make recommendations based on those results.

Collaboration with Clients

  • Work collaboratively with multiple stakeholders – faculty, staff, administration, students, internal Marketing, Insights, and Communications – to curate content appropriate for different communication mediums. 
  • Maintain positive relationships with SOE program faculty and staff as well as university resources such as MIC, GEM, and Web Management Services. 
  • In compliance with MIC, ensure all content is on brand, consistent in style, quality and tone of voice, and optimized for search and user experience for all channels of content. 
  • Collaborate with Outreach team, including personnel from events, recruitment, and enrollment on an ongoing basis. 
  • Manage vendor relationships for print and some digital campaigns.

Event Marketing and Communication

  • Create and execute communication plans for SOE events, including but not limited to, content for social media, email event communications, websites, community calendar submissions, press releases, print materials, etc. 
  • Develop and maintain a functional and integrated content calendar for all SOE events. 
  • Other duties as assigned.

Minimum Qualifications:

  • Bachelor’s degree in marketing, English, communications, or a related field 
  • Five years of professional marketing communications experience to include experience with developing and writing content

Preferred Qualifications:

  • Knowledge of computer applications such as SalesForce and Microsoft Office Suite
  • Familiarity with content management systems
  • Experience in the digital environment

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