Marketing Content Specialist

Boelter Companies, Inc

Boelter Associates experience an exciting and challenging place to work, and a culture in which to cultivate your mind, career, and character. Trust, respect, and teamwork are the cornerstones of our working relationships and our community. We offer all the benefits you would expect from an industry leader and one of Wisconsin’s fastest growing companies. Providing a work/life balance is part of the commitment we have to our associates, and it allows us to attract talented, enthusiastic, and dedicated people.

Position Details

Marketing Content Specialist
Southeast Wisconsin
Waukesha, WI

Are you an impact player? Do you thrive in a growth environment where you can make a significant difference? If so, we want to speak with you!

The Boelter Companies is a dynamic and fast-growing company looking for a Marketing Content Specialist to research, write, and distribute thought leadership and promotional content for use in digital and offline marketing campaigns targeting our foodservice, beverage and licensed retail products customer segments across the country.

The Marketing Content Specialist will also ensure that content is creative and relevant to enhance the company’s positioning and brand messaging and to generate interest for prospects, offer value and education and helps them make informed business decisions.

•Collaborate with internal stakeholders to concept and write content that resonates across multiple divisions.

•Research, write, and distribute engaging content—integrated throughout the company’s core websites, blogs, social media outlets, news articles, and third-party channels—to successfully engage audience.

•Write content as needed for various demand generation initiatives—in formats that include emails, landing pages, articles, product reviews, product descriptions, demos, lists, event promotions, whitepapers, case studies and eBooks.

•Find creative ways to reach our audiences through the art of engaging story telling.

•Source and manage internal and third-party content partners including organizations and subject experts.

•Ensure that all content created and sources are relevant and true to Boelter’s culture and brand(s), and continues to evolve the brand as consumer, market and business requirements also evolve.•Optimize content with sufficient, modern SEM strategies to continually improve paid/unpaid results.

• Bachelor’s Degree in Journalism, English, Mass Communication or related degree preferred

• Experience writing in a collaborative team environment preferred

• Expert level writing skills, imaginative with the ability to tell a great story

• Positive team player with a passion to learn and enthusiasm to serve others

• Impeccable spelling and grammar

• Avid learner of new topics and technology

• Great communication, research and organizational skills

• A solid understanding of B2B marketing and customer lifecycle marketing 

• Ability to self-edit content, handle constructive criticism and proof

• Consistently takes initiative, capable of thriving in a high-pressure, highly-dynamic environment

• Able to juggle multiple projects and deadlines in an agile environment, self-motivated, and works well independently as well as on a team

• Organized and detail oriented

Company benefits include: medical, dental, life insurance, 401K Savings plan, PTO, holiday pay, and tuition reimbursement.

Boelter Companies, Inc. is an equal employment opportunity employer and does not unlawfully discriminate on the basis of race, creed, color, ancestry, gender, religion, age (other than minimal requirements), sexual orientation, arrest or conviction record, disability, marital status, military status, or national origin.

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