Marketing Content Writer

Marian University, WI

Marian University is a Catholic university in the Agnesian tradition. Founded in 1936 by the Congregation of Sisters of St. Agnes and based in Fond du Lac, Wis., the University lives its core values as a community committed to learning, dedicated to service and social justice, and joined together by spiritual traditions. An applied liberal arts institution, Marian offers more than 50 undergraduate and graduate programs at its main campus and a variety of adult accelerated, master's and doctoral degree programs in facilities throughout Wisconsin. The size of the university permits a very favorable student-faculty ratio, one of the lowest among Wisconsin campuses. Marian's programs are designed to meet a full range of pre-professional and professional academic needs, including business, education, the arts, sciences, nursing and criminal justice.

https://www.marianuniversity.edu/

Position Details

Marketing Content Writer
Job
Full-time
1/18/2019
Northeast Wisconsin
Fond du Lac, WI

POSITION TITLE: Marketing Content Writer (regular, full-time)

DEPARTMENT: Office Marketing and Communications

REPORTS TO: Assistant Vice President for Marketing and Communications

FLSA: Exempt

This position promotes and supports the learning experience of Marian University students by writing and managing marketing content for Marian University as a brand steward and storyteller, establishing marketing purpose, messaging, and brand promise, to purposefully convey Marian’s story to internal and external audiences.

ESSENTIAL FUNCTIONS:

  • Brand steward and storyteller; ensure Marian’s brand promise and position within higher education is consistent in voice and message that promote community relations, and establish Marian’s presence as a leader in higher education.
  • Implement and measure the success of comprehensive marketing and communication campaigns that will enhance Marian’s brand presence, create awareness of Marian’s academic programs, and support the Offices of Admission and Advancement.
  • Develop key messaging for internal and external audiences across multiple platforms that conveys Marian’s brand promise, thought leadership content, and demand generation for admission.
  • Assist in identifying segments, audiences, and messages for targeted campaigns in each stage of the prospective student’s or donor’s journey. Align messages with strategic institutional goals. Align content for SEO strategy and contribute to optimizing for inbound leads.
  • Collaborate with Admissions, Advancement, and Academic Program Chairs to produce captivating stories that drive brand, admission message, and program awareness.
  • Manage public relations and communications via content calendar and scheduling program. Write and distribute news releases and media pitches on behalf of the University.
  • Provide oversight to Marian’s intranet and weekly communication email to faculty and staff.

OTHER RESPONSIBILITES:

  • Performs other work-related duties as assigned.

EDUCATION, EXPERIENCE, and SKILLS REQUIRED:

  • Bachelor’s degree in journalism, marketing, creative writing, English, communications, related field or equivalent work experience.
  • Three or more years of experience with writing strategic and compelling content.
  • Expertise and knowledge in writing across platforms including web pages, social channels, email, video, digital marketing, news releases, radio, and print publications.
  • Ability to collaboratively work with both internal and external clients.
  • Ability to work independently in a fast-paced environment.
  • Willingness to support the Mission and Core Values of the University.

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