Marketing Content Writer

Radiological Society of North America

The Radiological Society of North America (RSNA) is an international society of radiologists, medical physicists and other medical professionals with more than 54,000 members across the globe. RSNA hosts the largest medical meeting in the world, drawing 58,000 attendees annually to McCormick Place in Chicago, and publishes two top peer-reviewed journals: Radiology, the highest-impact scientific journal in the field, and RadioGraphics, the only journal dedicated to continuing education in radiology. Through its educational resources, RSNA provides hundreds of thousands of continuing education credits toward physicians' maintenance of certification more than 1,000,000 CME certificates have been awarded since 2000. The Society also develops and offers informatics-based software solutions in support of a universal electronic health record, sponsors research to advance quantitative imaging biomarkers, and conducts outreach to enhance education in developing nations. Through its Research & Education (R&E) Foundation, RSNA provides millions of dollars in funding to young investigators, helping to build the future of the profession.

http://www.rsna.org

Position Details

Marketing Content Writer
Job
Full-time
6/12/2018
Northern Illinois
Oak Brook, IL

Description:

Writes original copy for RSNA marketing projects and communications for print and web. Proofreads, edits, conducts research and interfaces with RSNA staff.

Responsibilities Include:

Ideation

  1. Meets with marketing team and staff from respective departments to understand audiences, media, goals and key messages in order to write copy for marketing pieces.
  2. Researches topics, interviews experts for RSNA publications.
  3. Brainstorms and develops concepts for marketing projects and web content.

Content Creation

  1. Writes copy for marketing pieces including advertisements (print and digital), email, websites, direct mail, signage, brochures, newsletters (print and digital), letters and other marketing projects as assigned.
  2. Works closely with the web team and content strategy team to write, edit and proofread website copy for RSNA.org.
  3. Provides samples for A/B testing of copy, evaluates results and refines copy for greatest impact.
  4. Prepares scripts for presentations, videos and tutorials as needed.

Review & Editing

  1. Utilizes best practices for each type of marketing piece and evaluation of past RSNA projects to construct high-quality messages that help to achieve the Society's goals.
  2. Helps maintain quality control of marketing pieces by serving as a proofreader on projects as assigned.
  3. Collaborates with content strategist to update the RSNA Marketing Style Guide; maintains organizational voice, style and brand standards in marketing and communications.
  4. Performs other duties as assigned.

Requirements:

  1. Bachelor's degree required, preferably in communications, journalism, English, PR or related field 
  2. 3 - 5 years relevant professional experience in marketing environment 
  3. Excellent writing, editing and proofreading skills 
  4. Ability to write for various channels including print, web, email, advertisements, signage, etc. 
  5. Willingness to collaborate with teams and experts across the organization 
  6. Ability to think strategically and use institutional knowledge, best practices to develop copy aligned with the objectives of the organization and departments 
  7. Ability to write for audiences diverse in age, nationality, professional status, et 
  8. Ability to write compelling sales messages to sell exhibit space, sponsorships, etc. 
  9. Ability to meet deadlines and manage multiple projects 
  10. Keen attention to detail and accuracy 
  11. Ability to summarize medical research in lay language 
  12. Previous healthcare writing and/or association experience a plus

The RSNA offers a variety of benefits including medical, dental, optical, 403b retirement plan, flexible work arrangements, employee training and development, tuition reimbursement and many more.


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