Marketing Content Writer

University of Wisconsin-Green Bay

The University of Wisconsin-Green Bay is a comprehensive public institution offering undergraduate, graduate and doctoral programs to nearly 8,000 students with campus locations in Green Bay, Marinette, Manitowoc and Sheboygan. Established in 1965 on the border of Green Bay, the University and its campuses are centers of cultural enrichment, innovation and learning. The Green Bay campus is home to one of the Midwest’s most prolific performing arts centers, a nationally recognized 4,000-seat student recreation center, an award-winning nine-hole golf course and a five-mile recreational trail and arboretum, which is free and open to the public. This four-campus University transforms lives and communities through student-focused teaching and research, innovative learning opportunities, powerful connections and a problem-solving approach to education. UW-Green Bay’s main campus is centrally located, close to both the Door County resort area and the dynamic economies of Northeast Wisconsin, the Fox Valley region and the I-43 corridor. UW-Green Bay offers in-demand programs in science, engineering and technology; business; health, education and social welfare; and arts, humanities and social sciences. For more information, visit www.uwgb.edu.

https://www.uwgb.edu/human-resources/employment/career-opportunities/marketing-content-writer/

Position Details

Marketing Content Writer
Job
Full-time
12/27/2018
Northeast Wisconsin
Green Bay, WI

This position reports to the executive Director of Marketing and University Communications and assists UW-Green Bay’s Office of Marketing and University Communication as a content specialist with specific focus on writing for marketing materials and marketing content for print, web, online, broadcast, outdoor and other emerging communication channels.

This position includes the following responsibilities:

  • Strengthen the UW-Green Bay brand and promote the University by serving as the lead writer for marketing content to internal and external stakeholders. 
  • Take a leadership role as requested in the creative conception and design of promotional and marketing materials, including print materials, web sites, videos, ad campaigns, presentations and any new communication or special project. 
  • Apply UW-Green Bay brand standards. 
  • Work as a member of a creative team to create impactful messaging, programs and campaigns. 
  • Edit web pages for message, tone and impact, leveraging best practices in web formatting, content hierarchy and keyword placement for optimal user experience, accessibility and search engine optimization.

Bachelor's degree in English, Marketing, Journalism, Public Relations, or Communications at time of application. 7 years of experience.

PREFERRED QUALIFICATIONS:

  • Experience working as a marketing writer for an agency, non-profit or business-to-consumer organization 
  • Understanding of the higher education culture and marketplace with the ability to collaborate and write marketing materials that resonate with intended and differentiated audiences.

Excellent benefits.

Competitive salary commensurate with qualifications and experience.


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