Marketing Coordinator

The Morton Arboretum

About the Arboretum:

When Joy Morton established The Morton Arboretum in 1922, he envisioned a “great outdoor museum” of trees. Today, our living collections inspire visitors to appreciate, learn about, plant, and protect trees. The Arboretum champions the world's trees through plant collections, science and conservation, education, and outreach.

The Morton Arboretum's 1,700 acres hold more than 222,000 live plants representing nearly 4,300 taxa from around the world. Situated on the rolling Valparaiso moraine and bisected by the East Branch of the DuPage River, the Arboretum is planned and planted to nurture and display trees and shrubs in environments conducive to their growth.

The Arboretum conducts leading scientific research on tree health and tree improvement, collects and displays trees for study and enjoyment on the grounds, offers educational programming for adults and children, and presents nature-related activities year-round for people of all ages and interests.

Also on the grounds are the Visitor Center with The Arboretum Store and Ginkgo Restaurant and Café, four-acre Children’s Garden, one-acre Maze Garden, Sterling Morton Library, Plant Clinic, nine miles of roads, and 16 miles of trails.

https://www.mortonarb.org

Position Details

Marketing Coordinator
Job
Full-time
1/14/2019
Northern Illinois
Lisle, IL

Position Summary:

Provide support for The Morton Arboretum’s integrated marketing communications that attract and engage audiences and heighten brand awareness. Coordinate multichannel marketing plans and create brand-appropriate promotional copy for various marketing campaigns. Administrate data collection to measure the success of marketing efforts and facilitate paid social media advertising efforts.

Essential Functions:

  • Coordinate and implement promotional and integrated marketing plans for Arboretum exhibitions, events, and programs. Prepare creative briefs and content packages and partner with Design team for campaign creative development. 
  • Research competitors and other market factors, and assist with audience research and data collection to measure the success of Arboretum marketing efforts. 
  • Write, edit, and proofread effective, branded marketing copy, incorporating key messages and strategies, for use in all communication channels. 
  • Work in partnership with the Marketing and Communications Traffic Coordinator, as well as Design and Public Relations colleagues, to set priorities, monitor job progress by tracking schedules, communicate changes and job status, expedite requirements, track and meet budgets, and resolve scheduling conflicts and project problems. 
  • Use the project management system to track project planning, implementation, and results. Create and maintain updated project files. 
  • Coordinate promotional and community outreach efforts and provide marketing support to staff members who represent the Arboretum at community events. 
  • Facilitate the Arboretum’s paid social media advertising efforts in partnership with the Public Relations and Web teams. 
  • Other duties as assigned.

Qualifications:

  • Bachelor’s degree required, preferably in a related field. 
  • 2+ years of relevant experience required, including marketing and advertising project management. 
  • Exceptional writing/editing/proofreading skills, and meticulous attention to detail. 
  • Ability to meet deadlines and handle multiple projects simultaneously required. 
  • Working knowledge of marketing tactics and how to use them effectively required. 
  • Demonstrated skills in logical thinking, reasoning, andproblem-solving required. 
  • Advanced ability to create and update spreadsheets required. 
  • Familiarity with Google software, Microsoft Office, Basecamp, Survey Monkey, Mail Chimp, or similar programs, and key social media platforms.

Success Factors:

  • Positive attitude with the ability to work to deadline, often under pressure. 
  • Curiosity about new communication channels and opportunities, as well as the social trends that inform them. 
  • Emphasis on teamwork and supporting others. 
  • Confident, comfortable public demeanor with strong verbal skills. 
  • Detail-oriented, flexible and self-directed. 
  • Ability to balance creative and strategic thinking, and sustain complex collaborations. 
  • Customer service oriented with the ability to relate effectively with persons internal and external to the Arboretum.

« Back