The Marketing Director will oversee the implementation of the marketing campaign plan including digital, print, tradeshows/conferences, business development, local and regional event relationship building, and more.The position is evaluated on marketing KPIs set by the SFM corporate marketing team including, events booked, number of local and regional business relationships, number of visitors and event attendees, customer retention, new program and promotion expansion, and sales pace.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
- Planning and managing the marketing budget including prioritizing the highest and best return-on-investment channels
- Crafting the marketing plan in partnership with the SFM Marketing team
- Executing the marketing plan and strategic initiatives
- Managing and updating company website(s)
- Content development for digital or print
- Press release writing and media relations activities
- Managing social media business accounts including regular posting and management of content calendar
- Generate sponsorship revenue through a developed and retained client base
- Participating and assisting the planning and implementation of events, tournaments, and rentals
- Assisting in maintaining an event calendar of rental/tournaments booked
- Managing facility presence with industry publications, tradeshows, and associations
- Preparing and presenting regular reporting on marketing strategy and results