Marketing Director

Northwoods Web Solutions is looking for a proven, digitally savvy marketing leader to help us strategically grow and take our innovative offerings to market.

Responsibilities and Skill Areas:

• Oversee creation and implementation of the marketing strategy - campaigns, events, digital marketing, websites and PR
• Development and implementation of brand strategies
• Develop and deliver marketing and communication strategies and roadmap for the organization
• Develop cross-channel marketing strategy for new and existing services
• Work closely with the business development team, enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
• Develop internal communications process and standards
• Offer expert advice to develop innovative advertising, public relations, social media and events
• Conduct continuous analysis of competitive environments and consumer trends
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
• Monitor competitor products, sales and marketing activities
• Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed, recommending options and courses of action; implementing directives

Knowledge and Experience:

• BA or BS in Marketing, Business Administration or a related field
• 7-10 (or more) years of web experience
• Portfolio of branding experience
• Digital marketing experience a plus 
• Portfolio of campaign experience and results

• Listening
• Expert understanding of a standard branding process
• Understand web design concepts, usability and other best practices
• Strong writing and communication skills
• Strong organizational and time management skills
• Skills in Microsft Office, CMS platforms
• Understanding of interactive design processes and lingo
• Enjoy collaborating with a sales team
• Strong business analysis skills
• Understanding of software engineering processes and lingo is a plus
• You know that family comes first and want to work with link-minded people
• We don't like cowboys. We like team players. Egos are encouraged to work for our competitors
• You like a casual environment that is highly collaborative

The Benefits:

Travel is very limited and 98% in SE Wisconsin. We offer great benefits including 401(k), great salaries, free Starbucks coffee and parking, and professional development opportunities. Northwoods is an Equal Opportunity employer.

We have created a free and relaxed work environment. No micro management. You can do what you want with your work space, dress the way you want, and even work from home if you need to.

Our cultural values are built on the following 5 pillars:

• We learn something new each day 
• We trust and value each other 
• We hire people, not just skillsets 
• Our families come first 
• We each grow in our own way 

All employees get two or three monitors, the latest hardware, free popcorn on Thursdays and the occasional lunch during collaboration sessions. No need to wear shoes around the office. The boss doesn't. We also have kids and dogs occasionally running around the office. (Yours are welcome if they don’t make too much noise.) We celebrate our client successes, believe in professional development, and empowering our people.