Marketing Manager - Auxiliary Services

University of St. Thomas

The University of St. Thomas is a comprehensive university that prepares students for the complexities of the contemporary world.

As Minnesota’s largest private university, with approx. 10,000 students from 50 states and 63 countries, St. Thomas has metropolitan campuses in St. Paul, Minneapolis and Rome. The university offers more than 100 undergraduate majors with opportunities for cross-disciplinary coursework in the liberal arts, and 60 graduate degree programs, including engineering, business and law. Broad offerings are paired with a low student-faculty ratio of 14 to one, allowing each student to enjoy personal attention from professors and opportunities to collaborate in student-faculty research. In addition, faculty, not teaching assistants, teaches one hundred percent of classes.

The university’s partnerships with Fortune 500 companies and its 109,000 alumni connect students to internships – completed by nearly two-thirds of undergraduates. Ninety-five percent of students are employed or enrolled in graduate schools within nine months of graduation.

Rooted in the Catholic intellectual tradition, students are taught to think critically, act wisely and work skillfully to advance the common good. Students contribute nearly 45,000 hours to nonprofits, and more than half of undergraduate students study abroad, expanding their perspectives inside and outside the classroom.

Campus life means getting involved. St. Thomas athletic teams have won at least one conference team championships in 22 of 23 sports in which it has fielded teams, won 14 NCAA team championships in eight sports, and have 84 recognized Academic All-Americans. Students widely participate in academic and recreational clubs, and can live in learning communities with students who share their affinities. Known for a contagious school spirit, they cheer on their teams and proudly wear purple on “Tommie Tuesdays.”

Position Details

Marketing Manager - Auxiliary Services
Twin Cities Metro
Saint Paul, MN


The University of St. Thomas invites qualified candidates to apply for a Marketing Manager position within the Auxiliary Services Departments.

Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission statement.

The Marketing Manager will be responsible for development and implementation of department marketing and communication strategies for all of Auxiliary Services. Aggressively increasing Dining Services optional meal plan participation and sales through retention, engagement, and expansion; expanding retail and catering sales in Dining Services; enhancing sales in Conference & Event Services; boosting sales and driving repeat customer spending to Campus Stores; looking for opportunities to increase visibility and communication strategies for Public Safety; fostering growth strategies for the Service Center. Expectation of continuous research of revenue growth opportunities across all auxiliary units.

Conceptualizes, designs and implements marketing programs within budget parameters for the products and services of the auxiliary units. Develops and analyzes market research and consumer profiling based upon surveys and focus group studies in all auxiliary areas to identify, design, coordinate and develop new programs, advertisements, concepts and promotions. Introduce, maintain and elevate brands and merchandising programs.

In collaboration with the various auxiliary service department directors, provide maintenance and expansion of electronic marketing mediums, such as, the website, e-newsletters, social media, and production of newsletters, brochures, marketing materials, and press releases.Proposes, develops, and implements marketing plans. Researches and develops pricing policy and recommends sales channels to the AVP and auxiliary department directors.

Marketing Manager will have an impact on budgeting, controlling costs, planning, and procedural change.Act as a lead for marketing activity in Dining Services, Public Safety, Campus Stores, Conference & Events and the Service Center.


Work with the senior leadership across all auxiliary units to direct all department marketing strategies and plans to achieve objectives regarding revenue, profitability and brand identity. Update and communicate marketing dashboards and metrics reports on a monthly basis. Analyze marketing programs and adjust strategy and tactics to increase effectiveness. Responsible for executing within brand guidelines. Ensure consistent use of departmental brands. Provide post-event reports, and analysis on marketing programs.

Regularly review auxiliary websites content for accuracy, ensure information and links to other sites remain current. Monitor events and calendar as it relates to marketing opportunities and functions. Plans, schedules and coordinates marketing activities with events associated with the academic calendar and campus promotions.

Collaborate closely with auxiliary department leaders and AVP Auxiliary Services to align strategy and goals. Work to develop the in unit and out of unit “Stories” educating student and community of Auxiliaries involvement in Sustainability, Student Engagement and support and alignment with University goals and strategic priorities.

Develops and analyzes market research and consumer profiling based upon surveys and focus group studies in all auxiliary units to identify, design, coordinate and develop new programs, advertisements, concepts and promotions.

Oversees content for all electronic media, including auxiliary unit web pages and social media networks. Utilize systems information reporting technology to design, coordinate and develop new programs, advertising and promotions. Generate regular reports for all marketing initiatives and analysis of marketing activity effectiveness to measure ROI.


Develops communications, customer service, media relations, merchandising and marketing strategies, and provides administrative support service to all auxiliary unit directors.

Develops new special and promotional events and develops programs to increase customer satisfaction.

Serves as a resource for auxiliary leadership personnel in areas such as the development of themes, promotions, grand openings, facility upgrades, self-branding, trends, signage and surveys.

Assists divisional departments by providing essential information and materials for marketing and publications. Serves as Auxiliaries representative to various campus committees, by developing effective communication channels and maintaining positive relations.


  • Bachelor’s degree in Marketing, Business or related field. 
  • Minimum 3 years-experience in marketing or equivalent hospitality experience. 
  • Experience and demonstrated working knowledge of multiple social media platforms. 
  • Excellent oral/written communication skills, attention to detail, strong interpersonal and organizational skills and the ability to provide positive customer service. 
  • Ability to work under pressure, set priorities, exercise initiative, meet deadlines and work collaboratively as part of a team. 
  • Demonstrated proficiency in common Microsoft Office software and the ability to learn specialized software.


  • Experience in marketing campus programs and services.
  • Familiarity with university auxiliary service operations.

A successful candidate will possess certain leadership characteristics deemed important to success in the position. These characteristics include:

  • A highly collaborative and consultative style within and outside of the organization 
  • An ability to make difficult decisions with diplomacy and inclusion 
  • An innate capability of understanding organizational and student needs and interests 
  • A history of having high levels of trust and integrity 
  • An ability to work with colleagues towards a common vision and high performance 
  • Intrinsically motivated by successful business, sales, and customer satisfaction 
  • An aggressively entrepreneurial and innovative attitude

The ability and drive to provide excellent service to internal and external constituents. Excellent communication skills, including ability to write basic correspondence, use proper grammar and interact professionally with individuals from diverse backgrounds.

A successful candidate will be skilled in the following competencies:

  • Drive for Excellence 
  • Innovation 
  • Business and Industry Knowledge 
  • Fiscal Stewardship 
  • Customer Satisfaction and Communication 
  • Working with Diverse Constituencies 
  • Sustainability 
  • Technology


The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

  • Up to 100% tuition remission for employees, spouses, and dependents upon eligibility 
  • A generous Employer retirement contribution of 9.4% of annual salary upon eligibility 
  • Medical, dental, and vision options 
  • Employer-paid disability, life, and AD&D benefits

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