Work with the senior leadership across all auxiliary units to direct all department marketing strategies and plans to achieve objectives regarding revenue, profitability and brand identity. Update and communicate marketing dashboards and metrics reports on a monthly basis. Analyze marketing programs and adjust strategy and tactics to increase effectiveness. Responsible for executing within brand guidelines. Ensure consistent use of departmental brands. Provide post-event reports, and analysis on marketing programs.
Regularly review auxiliary websites content for accuracy, ensure information and links to other sites remain current. Monitor events and calendar as it relates to marketing opportunities and functions. Plans, schedules and coordinates marketing activities with events associated with the academic calendar and campus promotions.
Collaborate closely with auxiliary department leaders and AVP Auxiliary Services to align strategy and goals. Work to develop the in unit and out of unit “Stories” educating student and community of Auxiliaries involvement in Sustainability, Student Engagement and support and alignment with University goals and strategic priorities.
Develops and analyzes market research and consumer profiling based upon surveys and focus group studies in all auxiliary units to identify, design, coordinate and develop new programs, advertisements, concepts and promotions.
Oversees content for all electronic media, including auxiliary unit web pages and social media networks. Utilize systems information reporting technology to design, coordinate and develop new programs, advertising and promotions. Generate regular reports for all marketing initiatives and analysis of marketing activity effectiveness to measure ROI.
Develops communications, customer service, media relations, merchandising and marketing strategies, and provides administrative support service to all auxiliary unit directors.
Develops new special and promotional events and develops programs to increase customer satisfaction.
Serves as a resource for auxiliary leadership personnel in areas such as the development of themes, promotions, grand openings, facility upgrades, self-branding, trends, signage and surveys.
Assists divisional departments by providing essential information and materials for marketing and publications. Serves as Auxiliaries representative to various campus committees, by developing effective communication channels and maintaining positive relations.